Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Brand

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
Read story

Tags:

Tags:

Blog Advertising
Winning the $400 billion feed: 5 lessons from Advertising Week New York
October 14, 2026
$394.6 billion. That's how much will be spent on social media advertising this year, according to WARC. Up 21.3% on last year. Social isn't the amplifier anymore. It's where brands get made. A ...
Read story
two people walking to tracker markers in hills
Blog Brand
Brand tracking software and how to choose the right platform
September 29, 2026
Your brand doesn't exist in a vacuum. There are many factors that can influence how people see your brand that can shift, from consumer perceptions to updates from competitors and more. The challenge ...
Read story
Blog Advertising
What is a brand lift study and how does it work?
September 28, 2026
A campaign can generate clicks, views and conversions. But those numbers don't always tell you what the advertising actually changed in people's minds. Did consumers become more aware of the brand? ...
Read story
Blog Brand
What is real-time brand monitoring and how does it work?
September 25, 2026
Your brand doesn't wait for the next reporting cycle to change. Campaigns launch. Competitors make moves. Products change. Consumer conversations evolve. And all of those things can influence how ...
Read story
Blog Brand
What is brand trust and how do you build it?
September 23, 2026
Trust matters in almost every interaction consumers have with a brand. Will the product do what it promises? Is the price fair? Will the company handle a problem well? Can consumers believe what the ...
Read story
zappi continuous brand tracking hero
Blog Brand
Continuous brand tracking vs. brand health snapshots
September 22, 2026
Brands need to know how consumers see them. Are people aware of the brand? Do they consider it? What do they associate with it? And are those perceptions changing? The challenge is that how and when ...
Read story
zappi brand equity
Blog Brand
Brand equity: What it is, how to measure it and why it matters
September 22, 2026
Why do people choose one brand over another when the products are similar? Why will someone pay more for a brand they know and trust? And why can some brands launch something new and immediately have ...
Read story
brand tracking with zappi
Blog Brand
What is brand tracking? How to measure and grow your brand
September 21, 2026
Brand performance is about more than clicks or campaign metrics. Those numbers tell you what happened. Brand tracking helps you understand why — from what’s happening with your brand in consumers’ ...
Read story
brand listening to consumer culture
Blog Brand
How today's biggest brands are listening their way into culture
September 17, 2026
Every conference season, marketers gather to swap the same handful of ideas about staying relevant: move faster, be authentic, live in culture. But sit through enough sessions from the brands ...
Read story

More to explore

Catalog_thumbnail
The State of Creative Effectiveness: Social Video
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.