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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Brand
From roar to whimper: How modern branding tamed the Jaguar
November 25, 2024
The jaguar we once knew has officially been muffled. In the name of modernism, brands are scrapping the distinctive assets that once made consumers fall in love, replacing them with drab, minimalist ...
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Blog Brand
The expert’s guide to brand health [+8 key metrics]
October 22, 2024
If the term “brand health” makes you think of popular brands like McDonald’s and Apple, you’re in good company. Statista ranks Apple as the number-one brand in the world. A recent count puts the ...
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Blog Brand
Top 10 most influential brands chosen by the Zappi team and other brand experts
September 27, 2024
Why are brands like Nike, Uber and Tide household names? Why do these brands represent entire sneakers, rideshare and laundry detergent categories? People are busy and don’t want to waste time and ...
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Blog Brand
Tips & myths on building a personal brand with LinkedIn
July 31, 2024
LinkedIn is a key platform for building a personal brand and making professional connections, but there are a lot of myths out there that can steer you in the wrong direction. We recently held a ...
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Blog Brand
6 pillars of brand building
May 14, 2024
Building a strong brand is no easy feat, nor is it a straightforward or “one and done” process. We interviewed Udi Ledergor, Chief Marketing Officer at Gong, on our Inside Insights podcast where he ...
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Blog Brand
Why (& how) to build an empathetic brand
March 8, 2022
Nowadays, consumers are pushing for socially and ethically-conscious products from brands more than ever before. As a result, according to the Consumer Goods Forum, brands are no longer just in the ...
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Blog Brand
3 things I learned about brand building from Mark Ritson
January 25, 2022
We all know Mark Ritson — brand consultant, Marketing Week columnist and all-around smart person. He recently gave an insightful talk to our Insights Alliance, a group of like-minded professionals ...
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