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Innovation

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Blog Innovation
How to win with protein now that it’s a mainstream CPG trend
September 8, 2026
Protein is everywhere across food and drink categories right now — bread, pasta, snack cheese, even coffee. Mintel data shows food and beverage launches carrying a high-protein claim quadrupled ...
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Blog Innovation
How matcha moved from tradition to trend
August 14, 2026
Matcha has become one of the biggest trending products in 2026. The matcha market is currently worth $5.5 billion in 2026, with experts predicting the market will hit $8.9 billion by 2033. A historic ...
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Blog Innovation
Innovation Spotlight: Eggo Zero Waffles
August 11, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Eggo Zero Waffles, the ...
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Blog Innovation
How brands are turning up the heat on the “everything spicy” trend
July 21, 2026
One interesting flavor trend that’s been making its way across food and drink is heat. Spicy has spread into virtually every category — snacks, baking, even spirits — sometimes paired with sweetness ...
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Blog Innovation
Innovation Spotlight: Buchanan’s FIFA World Cup Whisky Collection
July 7, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Buchanan's FIFA World Cup ...
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Blog Innovation
Innovation Spotlight: Tim Hortons “Tastes of the Globe” Timbits
June 23, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Tim Hortons “Tastes of the ...
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Blog Advertising
The World Cup influence: How soccer fandom is evolving in the US and what it means for brands
June 9, 2026
The 2026 FIFA World Cup is the largest sporting event ever staged — 48 teams, 104 matches across three host nations and a truly global audience. And yet the audience most naturally associated with a ...
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Blog Innovation
Innovation Spotlight: What the World Cup taught us about winning with limited-edition products
June 9, 2026
Over the course of the 2026 FIFA World Cup, we’ve tested dozens of limited-edition CPG products built for the tournament — beers, tequilas, whiskies, ready-to-drink cocktails, chips, sweet treats, ...
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Blog Innovation
World Cup packaging goes collectible in 2026
June 3, 2026
Player-designed sneakers, limited-edition jerseys, game-day beer: once all that mattered to soccer fans during the World Cup was what was inside the box. No longer purely functional, packaging has ...
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