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Innovation

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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
Innovation Spotlight: Dutch Bros Ready-to-Drink Iced Lattes
March 10, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Dutch Bros Ready-to-Drink ...
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Blog Innovation
New food & beverage brand categories to watch in 2026
March 9, 2026
New CPG categories rarely begin with a single breakthrough product. They emerge when consumers start thinking about familiar products differently. When that shift happens, brands begin designing new ...
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Blog Innovation
Innovation Spotlight: Marvel OREO Stuf of Legends
February 17, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Marvel OREO Stuf of ...
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Blog Innovation
Strategies that help challenger brands win the market
January 30, 2026
We all know about legacy brands, those household or instantly recognizable brand names we’ve practically grown up with. But what about challenger brands? Challenger brands are the new players on the ...
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Blog Innovation
Inside the zero-proof boom: What consumers really think about non-alcoholic spirits
January 27, 2026
As more and more consumers rethink their relationships with alcohol, zero-proof spirits are stepping in to fill a gap traditional soft drinks can’t. Options like non-alcoholic bourbon, tequila, gin ...
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Blog Innovation
Innovation Spotlight: Just Meat Plant-Based Chicken
January 13, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Just Meat, a new line of ...
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Blog Innovation
Innovation Spotlight: Magnolia Table Frozen Baked Goods
December 9, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Magnolia Table’s frozen ...
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Blog Innovation
Unwrapping the favorites: Top candies consumers are craving this Christmas
November 25, 2025
One of the best things about the holiday season, in our opinion, is the candy. Holiday candy is a little dose of joy wrapped in festive colors with fun seasonal shapes and nostalgic flavors. And ...
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Blog Innovation
From freezer to fork: What consumers really want in ready-to-eat meals
November 11, 2025
Convenience often wins these days — and few products deliver it quite like single-serve, ready-to-eat frozen meals. These meals offer a quick solution when you don’t have time or energy to cook. They ...
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