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Innovation

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Blog Innovation
Inside the zero-proof boom: What consumers really think about non-alcoholic spirits
January 27, 2026
As more and more consumers rethink their relationships with alcohol, zero-proof spirits are stepping in to fill a gap traditional soft drinks can’t. Options like non-alcoholic bourbon, tequila, gin ...
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Blog Innovation
Innovation Spotlight: Just Meat Plant-Based Chicken
January 13, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Just Meat, a new line of ...
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Blog Innovation
Innovation Spotlight: Magnolia Table Frozen Baked Goods
December 9, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Magnolia Table’s frozen ...
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Blog Innovation
Unwrapping the favorites: Top candies consumers are craving this Christmas
November 25, 2025
One of the best things about the holiday season, in our opinion, is the candy. Holiday candy is a little dose of joy wrapped in festive colors with fun seasonal shapes and nostalgic flavors. And ...
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Blog Innovation
From freezer to fork: What consumers really want in ready-to-eat meals
November 11, 2025
Convenience often wins these days — and few products deliver it quite like single-serve, ready-to-eat frozen meals. These meals offer a quick solution when you don’t have time or energy to cook. They ...
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Blog Innovation
Trick or treat: Which Halloween candies are winning in 2025
October 21, 2025
We love the magic of Halloween candy. Each year our favorite brands roll out seasonal candy with packaging in traditional Halloween colors, and they play with fun, festive candy shapes like pumpkins, ...
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Blog Innovation
How telecom brand analysts can turn data overload into churn-reducing insights
October 20, 2025
The world of business is changing, with nearly every facet of every industry adopting powerful new technologies. Telecommunications companies face even more challenges than most other sectors. Yet, ...
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Blog Innovation
Why finance analysts win with faster, more predictive insights: Zappi innovation
October 14, 2025
Most analysts think rigor takes time. But what if that belief is slowing them down? In today’s market, speed is the new rigor because it’s the market that moves even faster. According to Gartner, ...
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Blog Innovation
Taking marketing innovation from hype to impact: A playbook for finance CMOs
October 10, 2025
Finance CMOs are under increasing pressure from multiple angles, including: Stricter regulations Rising competition from fintech and challenger banks Growing customer expectations when it comes to ...
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