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Innovation

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Blog Innovation
Why QSR innovation demands a new playbook for CMOs
September 19, 2025
It’s been a long day at work and you forgot to stop at the grocery store on your way home. Now your kids are grumpy, your own stomach is growling and you need dinner fast. How do you decide where to ...
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Blog Innovation
Here are the most innovative bets telecom CMOs are waging in 2025
September 17, 2025
Telecom CMOs are in the eye of the innovation storm The role of a telecom CMO has never been more complex or more critical. Connectivity itself is no longer the differentiator it once was. Consumers ...
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Blog Innovation
Innovation Spotlight: Cholula’s Cooking Sauces
September 8, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Cholula Cooking Sauces, ...
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Blog Innovation
Price it right the first time: How to use consumer insights to find the sweet spot for your product
August 22, 2025
When you miss the mark on price, everything else suffers Pricing can make or break a product launch—even when you have a great product and strong demand. One-third of consumers say price is the main ...
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Blog Innovation
What consumers like in their salty snacks, straight from Zappi’s Normative Data Agent
August 19, 2025
While consumer data is everywhere, it’s not always easy to connect the dots, and that can leave ideas feeling out of step with both consumers and the market. But once you have a body of research ...
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Blog Innovation
The cost of premium: What consumers are willing to pay
August 15, 2025
Premium fast food offerings give consumers higher-quality options at fast-food chains, fueled by a desire for better ingredients, more diverse menus and a more satisfying dining experience. But with ...
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Blog Advertising
Too many ideas, not enough time? How to rapidly screen innovation ideas using real consumer feedback
August 14, 2025
Reduce launch risk by pressure-testing product or marketing concepts with real people before committing big spend. Here, I take a closer look at: The big risk of poor alignment in concept and ...
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Blog Innovation
Scrappy to sophisticated: How modern CPG brands are winning in a fragmented market
August 13, 2025
From niche disruptors to established brands, there is more competition between consumer packaged goods (CPG) brands for shelf space and consumer dollars. The value the CPG markets adds per capita ...
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Blog Innovation
Innovation Spotlight: Vacation’s Classic Whip SPF 50
August 12, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Vacation’s Classic Whip SPF ...
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