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Innovation

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Blog Innovation
Shaken, stirred or canned? Why consumers are gravitating towards RTD cocktails
June 17, 2025
Ready-to-drink (RTD) alcoholic beverages have taken off in the last few years. From canned cocktails to spiked seltzers, these pre-mixed drinks appeal to consumers seeking convenience, portability ...
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Blog Innovation
From meh to must-have: How brands nail product optimization
June 13, 2025
In the boardroom, every product feels like a winner. Then (if you don’t do your research) it hits the shelf and you discover the truth. Food Navigator USA reports 80-85% of new CPG products fail ...
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Blog Innovation
Innovation spotlight: Clawtails by White Claw
June 10, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Clawtails, White Claw’s ...
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Blog Innovation
The innovation secrets top brands won’t share —until now, with Janine Klimko
June 9, 2025
Janinie Klimko, Director of Product Strategy at Zappi, is an expert in brand innovation and consistently shares her expertise on successful innovation on LinkedIn through Innovation Spotlight. In ...
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Blog Advertising
How to use consumer insights to build smarter ads and better products
May 23, 2025
Consumer behavior is shifting fast. Rising costs, convenience, and shortening attention spans impact the ways people discover products and what they buy. Add in values-driven behavior and the desire ...
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Blog Innovation
Gut feelings: What consumers really want from yogurt today
May 13, 2025
Once seen as a bit of a boring breakfast option, yogurt is now a category with a lot going on. Go to any yogurt section of your local grocery store and you’ll see what we mean. There are, of course, ...
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Blog Innovation
Innovation spotlight: Lindt Lindor Carrot Cake
April 15, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Lindt Lindor Carrot Cake, ...
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Blog Advertising
From insights to impact: How marketers drive CPG success
April 10, 2025
Great advertising moves consumers—not only to make purchases but also emotionally. It may make you laugh or call up a nice memory. Advertising can inspire you to pursue goals or to embrace your ...
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Blog Innovation
Prebiotic & probiotic perceptions: Consumers’ take on these trending beverages in 2025
April 9, 2025
Prebiotic and probiotic beverages have become a booming trend this year, with many new brands and flavors popping up seemingly everywhere. But what do consumers really think about these bubbly ...
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