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Innovation

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
Innovation Spotlight: Wendy’s Frosty Swirls & Fusions
July 22, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Wendy’s Frosty Swirls & ...
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Blog Innovation
These trends are shaking, not stirring, the alcohol industry in 2025
July 21, 2025
Alcohol product innovation in 2025 The alcohol industry has long been a bastion of tradition, with time-tested methods of production and deeply rooted brand loyalties. But, like many industries, this ...
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Blog Innovation
The coolest picks of summer: What frozen treats consumers crave
July 8, 2025
The 4th of July is behind us so we all know what that means: It’s officially summer in the US! Now we have just one thing on our minds, and that’s staying cool with some of our favorite classic ...
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superman flying through new cpg products
Blog Innovation
CPG disruption playbook: Insights from emerging brands
June 27, 2025
The CPG market is currently valued at approximately $2.3 trillion with a compound annual growth rate (CAGR) exceeding 4%. It's predicted to reach $2.8 to $3.4 trillion by 2030-2034. Around 30,000 new ...
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Blog Innovation
Shaken, stirred or canned? Why consumers are gravitating towards RTD cocktails
June 17, 2025
Ready-to-drink (RTD) alcoholic beverages have taken off in the last few years. From canned cocktails to spiked seltzers, these pre-mixed drinks appeal to consumers seeking convenience, portability ...
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Blog Innovation
From meh to must-have: How brands nail product optimization
June 13, 2025
In the boardroom, every product feels like a winner. Then (if you don’t do your research) it hits the shelf and you discover the truth. Food Navigator USA reports 80-85% of new CPG products fail ...
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Blog Innovation
Innovation spotlight: Clawtails by White Claw
June 10, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Clawtails, White Claw’s ...
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Blog Innovation
The innovation secrets top brands won’t share —until now, with Janine Klimko
June 9, 2025
Janinie Klimko, Director of Product Strategy at Zappi, is an expert in brand innovation and consistently shares her expertise on successful innovation on LinkedIn through Innovation Spotlight. In ...
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Blog Advertising
How to use consumer insights to build smarter ads and better products
May 23, 2025
Consumer behavior is shifting fast. Rising costs, convenience, and shortening attention spans impact the ways people discover products and what they buy. Add in values-driven behavior and the desire ...
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