The third annual connected insights report is here 📊

GET THE REPORT

Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

Let's talk

Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

Let's talk

Innovation

Blog Innovation

Top zero alcohol beers consumers are sipping through Dry January

January 21, 2025

It’s late January, which means many of us around the world have already given up on our new year’s resolutions. It also means that many people are taking part in Dry January — which involves ...

Read story

Blog Innovation

Innovation Spotlight: AI-generated Comfort Craves

December 10, 2024

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we used Zappi’s AI Concept Creation ...

Read story

Blog Innovation

How to create concepts in minutes with Zappi’s AI Marketing Agents

December 10, 2024

Many companies from SalesForce to Microsoft are hailing the start of the ‘agentic’ world, one where AI Agents become coworkers and help improve and speed up tasks. At Zappi, we have been ...

Read story

Blog Innovation

Innovation spotlight: Jeni's Ice Creams Fall Collection

November 12, 2024

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Jeni’s Ice Creams Fall ...

Read story

Blog Innovation

AI in product testing: How you can use AI to create innovative products

November 12, 2024

Did you know companies release roughly 30,000 new products a year? And according to Harvard Business School Professor Clay Christensen, 95% of them fail. Yet, McKinsey reports, “One-third of CPG ...

Read story

Blog Advertising

AI innovation: How AI is reinventing branding and marketing

November 8, 2024

“Generative AI is akin to a market tsunami that requires not just a reaction but active shaping. It has opened doors for every company to swiftly invest and disrupt the market, offering a unique ...

Read story

Blog Innovation

Innovation spotlight: MoonBite Minis

October 30, 2024

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we tried something new. We used Zappi AI ...

Read story

Blog Innovation

How to successfully land seasonal innovation

October 8, 2024

Every new season brings new seasonal products. And if done correctly, seasonal innovation can play a crucial role in helping a brand stay relevant and competitive. However, the path to successful ...

Read story

Blog Innovation

Innovation spotlight: Fanta Haunted Apple x Beetlejuice Beetlejuice

September 3, 2024

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Fanta’s Haunted Apple, a ...

Read story