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Innovation

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
The secrets behind iconic alcohol branding: From craft to luxury
February 28, 2025
As one of the most highly-regulated industries in advertising, alcohol brands often have less creative freedom and need to be more mindful of their messaging than brands in other industries. But from ...
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Blog Innovation
Innovation spotlight: Lay’s All Dressed chips
February 18, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Lay’s All Dressed chips, a ...
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Blog Innovation
How leading brands are transforming innovation with AI and connected data
February 17, 2025
This month, Zappi held the annual Breakfast Club event in London with leaders from the insights industry, including Johanna Thompson, Human Intelligence - Agile Innovation Insights Senior Global ...
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Blog Innovation
Top zero alcohol beers consumers are sipping through Dry January
January 21, 2025
It’s late January, which means many of us around the world have already given up on our new year’s resolutions. It also means that many people are taking part in Dry January — which involves ...
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Blog Innovation
Innovation Spotlight: AI-generated Comfort Craves
December 10, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we used Zappi’s AI Concept Creation ...
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Blog Innovation
How to create concepts in minutes with Zappi’s AI Marketing Agents
December 10, 2024
Many companies from SalesForce to Microsoft are hailing the start of the ‘agentic’ world, one where AI Agents become coworkers and help improve and speed up tasks. At Zappi, we have been ...
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Blog Innovation
Innovation spotlight: Jeni's Ice Creams Fall Collection
November 12, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Jeni’s Ice Creams Fall ...
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Blog Innovation
AI in product testing: How you can use AI to create innovative products
November 12, 2024
Did you know companies release roughly 30,000 new products a year? And according to Harvard Business School Professor Clay Christensen, 95% of them fail. Yet, McKinsey reports, “One-third of CPG ...
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Blog Innovation
AI innovation: How AI is reinventing branding and marketing
November 8, 2024
“Generative AI is akin to a market tsunami that requires not just a reaction but active shaping. It has opened doors for every company to swiftly invest and disrupt the market, offering a unique ...
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