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Innovation

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Blog Innovation
The Product Innovation Guide of 2024 (+ tools I recommend)
May 24, 2024
Innovation in product in 2024 Innovation isn't just a competitive edge — it's a survival strategy. Companies ranked in the top quarter for innovation generate 2.4 times higher revenue growth than ...
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Blog Innovation
Innovation Spotlight: Molson Coors’ Happy Thursday Spiked Refreshers
May 7, 2024
Welcome to our first Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Molson Coors’ ...
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Blog Innovation
3 insights from concept testing you’d be lost without
April 9, 2024
Launching a new product or innovation is a tricky thing. And with the reality being that the majority of new product launches tend to fail, how do you know if your innovation is worth the risk? ...
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Blog Innovation
The ingredients for “egg-cellent” Easter innovation
March 20, 2024
Spring is here, and you know what that means! Warmer weather and flowers in bloom of course, but for some of you it also means Easter is just around the corner. No matter what holiday you celebrate, ...
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Blog Innovation
FOMO and new products: Why parity is not enough
December 16, 2023
The psychology behind why we buy Think about the last time you switched brands. Maybe you’ve started using a new washing powder, or maybe you swapped your daily coffee for one you preferred. In ...
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Blog Innovation
Hot cocoa, snowmen, and more! Holiday innovation that sleighs this year
November 28, 2023
The holidays are here! No matter what holiday you celebrate, there’s no arguing that this time of year is critical for brands to get right. And for the CPG category, that means turning to seasonal ...
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Blog Innovation
Why less is more in making your Halloween innovation a success
October 23, 2023
It’s spooky season! It’s the time of year when we cover our homes in pumpkins and fake cobwebs, dress up our kids (or ourselves) in fun costumes, and eat enough candy to make ourselves sick (or maybe ...
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Blog Innovation
3 ways McDonalds use consumer insights to super-charge their innovation process
May 31, 2023
Innovation is vital to the success of any business. But producing successful innovations is certainly not easy. Everyone in your organization has an opinion about what will be successful in the ...
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Blog Innovation
Innovation research metrics: Trial & Breakthrough Potential
May 15, 2023
Great innovation is often not the work of a lone genius who has a breakthrough idea while sitting alone in deep thought. Instead, ideas are molded and shaped throughout an innovation process until ...
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