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Innovation

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Blog Innovation
Innovation spotlight: Starbucks’ Iced Energy Drinks
August 6, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Starbucks’ Iced Energy ...
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Blog Innovation
The weight of Ozempic: Understanding consumers' approach to weight loss
July 23, 2024
Did you know that 60% of adults in the US and UK have a weight loss goal heading into summer? Weight loss is a deeply personal journey, often fueled by emotions such as hope, frustration and ...
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Blog Innovation
Volumetric forecasting: What it is and why you need to do it
July 19, 2024
Businesses can’t predict the future, can they? Well, if they’re using volumetric forecasting, that may be fairly close to being true. From minimizing the risks of overstocking to ensuring products ...
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Blog Innovation
Innovation spotlight: Reese’s Medals
July 9, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Reese’s Medals, a new ...
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Blog Innovation
Compelling product naming: The formula to naming your product
June 28, 2024
A product name can make or break your product. It’s so much more than just a label; it’s the first impression, the essence of your brand and a crucial factor in consumer decision-making. Research ...
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Blog Innovation
The comprehensive guide to pack testing
June 21, 2024
Have you ever wondered why Dorito’s chose red for their original flavor bags and why Popcorners went with blue? What about the font choice? The size of the product? There’s usually a method to the ...
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Blog Innovation
Concept testing: The complete guide [+ Expert tools]
June 5, 2024
Launching a new product without thorough consumer research can be a costly gamble. According to a study by MIT, only 5% of new consumer packaged goods and retail products survive. “Many innovations ...
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Blog Innovation
Innovation Spotlight: Taco Bell x Cheez-It Crunchwrap & Tostada
June 4, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Taco Bell and Cheez-It’s ...
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Blog Innovation
Idea screening: The complete guide [+Expert Tools]
May 31, 2024
Creating a breakthrough innovation isn’t easy. In addition to the common knowledge that the majority of new products tend to fail (95% in fact), for a new product to break through and become a ...
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