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Innovation

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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
Innovation spotlight: MoonBite Minis
October 30, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we tried something new. We used Zappi AI ...
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Blog Innovation
How to successfully land seasonal innovation
October 8, 2024
Every new season brings new seasonal products. And if done correctly, seasonal innovation can play a crucial role in helping a brand stay relevant and competitive. However, the path to successful ...
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Blog Innovation
Innovation spotlight: Fanta Haunted Apple x Beetlejuice Beetlejuice
September 3, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Fanta’s Haunted Apple, a ...
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Blog Innovation
Innovation spotlight: Starbucks’ Iced Energy Drinks
August 6, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Starbucks’ Iced Energy ...
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Blog Innovation
The weight of Ozempic: Understanding consumers' approach to weight loss
July 23, 2024
Did you know that 60% of adults in the US and UK have a weight loss goal heading into summer? Weight loss is a deeply personal journey, often fueled by emotions such as hope, frustration and ...
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Blog Innovation
Volumetric forecasting: What it is and why you need to do it
July 19, 2024
Businesses can’t predict the future, can they? Well, if they’re using volumetric forecasting, that may be fairly close to being true. From minimizing the risks of overstocking to ensuring products ...
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Blog Innovation
Innovation spotlight: Reese’s Medals
July 9, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Reese’s Medals, a new ...
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Blog Innovation
Compelling product naming: The formula to naming your product
June 28, 2024
A product name can make or break your product. It’s so much more than just a label; it’s the first impression, the essence of your brand and a crucial factor in consumer decision-making. Research ...
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Blog Innovation
The comprehensive guide to pack testing
June 21, 2024
Have you ever wondered why Dorito’s chose red for their original flavor bags and why Popcorners went with blue? What about the font choice? The size of the product? There’s usually a method to the ...
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