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Innovation

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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
Why less is more in making your Halloween innovation a success
October 23, 2023
It’s spooky season! It’s the time of year when we cover our homes in pumpkins and fake cobwebs, dress up our kids (or ourselves) in fun costumes, and eat enough candy to make ourselves sick (or maybe ...
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Blog Innovation
3 ways McDonalds use consumer insights to super-charge their innovation process
May 31, 2023
Innovation is vital to the success of any business. But producing successful innovations is certainly not easy. Everyone in your organization has an opinion about what will be successful in the ...
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Blog Innovation
Innovation research metrics: Trial & Breakthrough Potential
May 15, 2023
Great innovation is often not the work of a lone genius who has a breakthrough idea while sitting alone in deep thought. Instead, ideas are molded and shaped throughout an innovation process until ...
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Blog Innovation
How to land your pricing strategy in a cost of living crisis
April 14, 2023
When money is tight, consumers care more about price. You don’t need a business degree to understand that one. But what’s less obvious is what that looks like in reality. While the natural tendency ...
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Blog Innovation
8 quotes to live by straight from Coca-Cola’s director of innovation
February 21, 2023
It almost goes without saying that launching a new product is hard. Several studies, including a study from Harvard Business School, make that very clear — estimating that between 80% and 90% of new ...
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Blog Innovation
We looked at product design & packaging of vegan meats to help you avoid mis-steaks
February 9, 2023
Whether you think it’s a fad or a food revolution, the popularity of veganism has skyrocketed in recent years. It carries an identity or value dimension that goes beyond the diet itself. There is ...
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Blog Innovation
How to be the first to cross the whitespace innovation gap
November 11, 2022
In a competitive market, the last thing you want is to look around and wonder, “Do we keep going now that the competition beat us to the market with this?” Or even worse, “I knew that was a great ...
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Blog Innovation
4 tips to help you reach innovation research master status
October 4, 2022
Launching a new product or product variant can be daunting. You never know if you've got a hit until it hits the market, and at that point there's a lot riding on its success. But if you test, learn ...
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Blog Innovation
Are your shoppers aware you've redesigned your packaging?
May 25, 2022
As many of our friends in the United States may know by now, there is currently a severe formula shortage due to a plant shutdown, among other things. This shortage led to me spending my weekend ...
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