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Innovation

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Blog Innovation
4 killer elements to winning concept tests
September 16, 2021
When it comes to innovation, you always have to be one step ahead (especially in today’s world). If you work in the realm of product innovation and insights, “We need to think more disruptively” or ...
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Blog Innovation
Testing concepts: Why behavior change and uniqueness are key
December 8, 2020
When testing concepts for a new product, a lot rides on whether your innovation leaves a mark. With lofty goals like propelling brand growth, attracting new customers, and reducing competitive ...
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Blog Innovation
4 steps to clearer concept testing results
September 24, 2020
Launching a new product or revamping an existing one can be intimidating. There’s a lot of time, money, and risk involved in bringing something new to the table. So before you move forward, you want ...
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Blog Innovation
How PepsiCo & McDonald’s uncover their next big innovations
July 23, 2020
To compete as a QSR or CPG brand today, you need to have a steady stream of innovations. Consumers and market conditions are changing faster than ever — plus there is no shortage of disruptive new ...
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Blog Innovation
Product naming: 12 examples of the good, the bad, and the ugly
March 9, 2018
You might be familiar with the usual process: marketers rely on hunches or inefficient brainstorms that might lead to a list of possibilities. That’s all very well and good, but with no system to ...
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Blog Innovation
3 steps to successful product claims
December 28, 2017
Did you know that 85 percent of household shopping is derived from repeat purchase? With brands fighting for consumer loyalty already, how do you ensure your product will break through, spark the ...
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