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Innovation

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Blog Innovation
A look inside Easter baskets: Top bunny and egg-shaped candies consumers love
April 8, 2025
The spring and Easter season is one of our favorite times of year — mostly because we get an excuse to eat more candy! It’s impossible to walk into a grocery store and not see multiple different ...
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Blog Innovation
Inside the prebiotic & probiotic soda boom: Consumer trends and top picks
March 18, 2025
Prebiotic and probiotic sodas have grown in popularity as consumers look for healthier alternatives to traditional soda. They typically contain less sugar than traditional sodas, but they also offer ...
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Blog Innovation
These product innovation frameworks turn ideas into winners
March 14, 2025
Some companies build product innovations into their DNA. Think of Taco Bell’s collaboration with Cheeze-It to produce the Cheeze-It Crunchwrap & Tostada. The tasty combo features a Cheeze-It 16x ...
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Blog Innovation
Innovation spotlight: Simply Pop Prebiotic Soda
March 11, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Simply Pop, Coca-Cola’s ...
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Blog Innovation
Tech, trends, and tacos: A deep dive into modern QSR
March 7, 2025
From AI drive-thrus to experiential marketing inspired by the beauty world, what QSR industry trends are we seeing in 2025? Right now, the QSR industry is experimenting with AI across its menus, apps ...
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Blog Innovation
Snack trends unwrapped: What’s shaping snack purchases in 2025
March 4, 2025
Today’s snack market is more complex than ever. Consumers are looking for options that align with their health goals, but they’re not willing to sacrifice taste — or stretch their budgets too far. ...
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Blog Innovation
The secrets behind iconic alcohol branding: From craft to luxury
February 28, 2025
As one of the most highly-regulated industries in advertising, alcohol brands often have less creative freedom and need to be more mindful of their messaging than brands in other industries. But from ...
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Blog Innovation
Innovation spotlight: Lay’s All Dressed chips
February 18, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Lay’s All Dressed chips, a ...
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Blog Innovation
How leading brands are transforming innovation with AI and connected data
February 17, 2025
This month, Zappi held the annual Breakfast Club event in London with leaders from the insights industry, including Johanna Thompson, Human Intelligence - Agile Innovation Insights Senior Global ...
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