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Innovation

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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
Trick or treat: Which Halloween candies are winning in 2025
October 21, 2025
We love the magic of Halloween candy. Each year our favorite brands roll out seasonal candy with packaging in traditional Halloween colors, and they play with fun, festive candy shapes like pumpkins, ...
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Blog Innovation
How telecom brand analysts can turn data overload into churn-reducing insights
October 20, 2025
The world of business is changing, with nearly every facet of every industry adopting powerful new technologies. Telecommunications companies face even more challenges than most other sectors. Yet, ...
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Blog Innovation
Why finance analysts win with faster, more predictive insights: Zappi innovation
October 14, 2025
Most analysts think rigor takes time. But what if that belief is slowing them down? In today’s market, speed is the new rigor because it’s the market that moves even faster. According to Gartner, ...
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Blog Innovation
Taking marketing innovation from hype to impact: A playbook for finance CMOs
October 10, 2025
Finance CMOs are under increasing pressure from multiple angles, including: Stricter regulations Rising competition from fintech and challenger banks Growing customer expectations when it comes to ...
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Blog Innovation
How CPG analysts can cut launch failures and accelerate innovation
October 9, 2025
For CPG brand analysts, stakes couldn’t be higher. Some of the current challenges they face include: Very high launch costs and failure rates Shifting consumer preferences Supply chain disruptions ...
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Blog Innovation
How retail analysts can turn scattered data into smart decisions
October 8, 2025
According to Deloitte’s Retail Industry Outlook 2025, the retail sector is shifting from mass to micro. It’s moving away from a broad, supply-driven approach and toward data-driven experiences. But ...
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Blog Innovation
Innovation Spotlight: Milano Chai Latte
October 7, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Milano Chai Latte, the ...
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Blog Innovation
7 CPG & QSR brands that nailed their innovations
September 30, 2025
As exciting as it is, we all know it isn't easy to launch a new product. Even the biggest, most well-resourced brands get it wrong sometimes. A new product hits the shelves and just doesn’t move. ...
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Blog Innovation
How QSR brand analysts are keeping pace with consumers
September 29, 2025
Why QSR insights can’t wait until next quarter Quick service restaurants (QSRs) are moving at breakneck speed, and insights teams are often caught playing catch-up. Today’s consumers expect: Health ...
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