Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Innovation

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
Read story

Tags:

Tags:

Blog Innovation
Innovation Spotlight: Dove Men+Care FIFA World Cup Body & Face Wash
May 12, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Dove Men+Care FIFA World ...
Read story
Blog Advertising
Cross-market benchmarking for smarter global decisions
April 28, 2026
Global campaigns rarely perform the same way across markets. Teams see it all the time. One region responds with enthusiasm and it seems flat in another. There’s plenty of data. The problem is the ...
Read story
Blog Innovation
The value gap: What consumers care about vs. what they’ll pay for
April 20, 2026
Today’s CPG shopper still cares deeply about sustainability, ethics and brand values. But at the same time, they’re working with tighter budgets and more scrutiny over every purchase. The result is a ...
Read story
Blog Innovation
How consumers find and choose CPG products today
April 15, 2026
The path to purchase is much more fragmented and far less controlled by brands than it used to be. Consumers discover products across multiple channels, evaluate far more options and make more ...
Read story
Blog Innovation
Innovation Spotlight: Coffee mate Cool Crème Frozen Creamers
April 7, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Coffee mate Cool Crème ...
Read story
Blog Innovation
How to validate sustainability claims before launch
March 31, 2026
Sustainability is one of the most important factors consumers take into consideration today when choosing who to buy from. In fact, 78% of consumers rank sustainability considerations as somewhat or ...
Read story
Blog Innovation
How AI-powered concept screening accelerates innovation
March 30, 2026
In the 1980s, Colgate decided to sell frozen dinners. Colgate had brand recognition and loyal customers, and the frozen meal market was booming. The idea seemed like a natural extension. What the ...
Read story
Blog Innovation
What new candy will win Easter 2026? What shoppers want most
March 24, 2026
Every spring, candy brands roll out a fresh lineup of Easter treats hoping to earn a spot in shoppers’ baskets. This year, Easter candy innovation leaned less on entirely new products and more on ...
Read story
Blog Innovation
From new idea to market leader: Building and owning a category
March 19, 2026
When Salesforce entered the market, many buyers saw it as an unusual alternative to traditional enterprise software. Companies like Oracle and SAP sold large systems installed on company servers. ...
Read story

More to explore

Catalog_thumbnail
The State of Creative Effectiveness: Social Video
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.