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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
Cross-market benchmarking for smarter global decisions
April 28, 2026
Global campaigns rarely perform the same way across markets. Teams see it all the time. One region responds with enthusiasm and it seems flat in another. There’s plenty of data. The problem is the ...
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Blog Advertising
From Coca-Cola to Puma: How global brands localize World Cup campaigns
April 27, 2026
This year, the FIFA World Cup will feature a record number of 48 competing national teams, a huge jump from the 32 competing nations involved in the 2022 tournament. With a record number of nations ...
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Blog Advertising
AdMiration feature: LEGO’s "Everyone Wants a Piece"
April 23, 2026
For this week’s AdMiration feature, we looked at consumer response to LEGO’s ”Everyone Wants a Piece” ad, part of their campaign for the FIFA World Cup 2026, which stars athletes Cristiano Ronaldo, ...
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Blog Advertising
Sponsors, challengers and ambush marketers at the World Cup
April 17, 2026
The FIFA World Cup is one of the most competitive marketing events. Hosted every four years, the event draws in a viewership of over five billion people. The tournament is predicted to hit $1.8 ...
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Blog Advertising
Cannes award-winning ads also deliver results?
April 17, 2026
Creative work wins awards, but many brands still struggle to prove it also drives revenue. That gap shows up in budget conversations and how campaigns are measured. This tension sits at the center of ...
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Blog Advertising
AdMiration feature: Dulux's "Life is What You Paint It"
April 16, 2026
For this week's AdMiration feature, we looked at consumer response to Dulux's "Life is What You Paint It" ad — a campaign that marks 65 years since the iconic Dulux Dog first appeared on British TV ...
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Blog Advertising
What we’ve learned about great advertising from 100+ editions of AdMiration
April 9, 2026
Brands are endlessly striving to make their advertising creative more effective, because creative is one of the key controllable factors that drives return on media spend. In our effort to help ...
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Blog Advertising
What the best Cannes Lions campaigns have in common
April 8, 2026
Cannes Lions represents one of the most prestigious recognitions in advertising. Often dubbed the Oscars of advertising, the festival puts a spotlight on some of the most creative, innovative and ...
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Blog Advertising
How World Cup marketing evolved from TV to social
April 7, 2026
During the 2014 FIFA World Cup, Nike dominated the conversation with their “Risk Everything” campaign. It featured soccer stars Cristiano Ronaldo and Neymar, who racked up millions of views during ...
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