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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
AdMiration feature: Warburtons’ “150 Years in the Baking”
February 26, 2026
For this week’s AdMiration feature, we looked at consumer response to Warburtons’ “150 Years in the Baking” ad, which celebrates the brand’s 150th anniversary and stars legendary actor Morgan ...
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Blog Advertising
7 ad testing mistakes that can sink your campaign
February 25, 2026
Your team has finished the edits. You’ve booked the media plan and locked the launch date. Then, someone says, “We should probably test this.” Crickets. At this stage, change is expensive. The ...
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Blog Advertising
Music in advertising examples: How pop classics, indie singers and underground artists have shaped great ads
February 20, 2026
Music in commercials can increase emotional responses from consumers to ads by up to 16.4% 37% of listeners are more likely to buy from a brand that partners with a musician they like. But only 24% ...
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Blog Advertising
The cost of controversial brand campaigns of 2025
February 19, 2026
All press is NOT good press. Take Cracker Barrel’s 2025 logo update. Loyal customers flooded social media with reactions like, “Listen to your customers and stop ruining a good thing. ❤️ The new look ...
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Blog Advertising
The most inclusive Super Bowl yet? A look at how this year stacks up to last
February 19, 2026
Year after year, Super Bowl advertisers bring their most creative ideas to the biggest advertising stage in the US. In recent years, multicultural representation has shifted from a peripheral ...
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Blog Advertising
Beyond chocolates and roses: How non-traditional brands can win Valentine’s Day
February 13, 2026
Every February, the same categories dominate Valentine’s Day advertising. Think: Flowers, jewelry and of course, chocolate. And every year, their ads start to look the same. Pink color palettes. ...
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Blog Advertising
Building smarter sports and entertainment marketing strategies
February 13, 2026
What’s the connection between the NFL and Beyoncé? Or soccer and Pokemón? Sports, music, film, gaming and even the fine arts are more connected than you might think. All of them fall under the broad ...
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Blog Advertising
Who is advertising on ChatGPT and how might this new ad channel change advertising?
February 12, 2026
57% of consumers say they trust brands more when they use AI. If consumers put more trust in brands using AI then could they potentially put more trust in ads shown on AI channels rather than search ...
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Blog Advertising
The ads that won the night: Super Bowl LX ad performance
February 12, 2026
Super Bowl LX has come and gone. The Patriots lost (unfortunately), Bad Bunny put on an incredible show and we all ate more than we should have in front of the TV. But what about the part we care ...
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