Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Advertising

Tags:

Tags:

Blog Advertising
Super Bowl ad KPIs every marketer should track
December 8, 2025
How do brands determine whether or not a $7 million 30-second advertisement delivers a return? People watch the Super Bowl almost as much for the ads as for the game, and with such a high entry point ...
Read story
Blog Advertising
What to look for in an ad testing platform
December 5, 2025
It's no surprise that advertising teams are under more and more pressure each year. Creative must travel across more channels, meet higher performance expectations, deliver measurable business ...
Read story
Blog Advertising
AdMiration feature: Dunkin’s “The Little Holiday Munchkin”
December 4, 2025
For this week’s AdMiration feature, we looked at consumer response to Dunkin’s “The Little Holiday Munchkin” ad, released just ahead of the holidays as part of their 2025 holiday campaign. Read on to ...
Read story
Blog Advertising
What really drives ROI for Super Bowl ads? The not-so-secrets of Super Bowl profitability
December 3, 2025
A Super Bowl ad is the most expensive ad placement a brand can buy. One 30-second game day commercial costs around $7-$8 million per slot. But what a Super Bowl commercial demands in up-front costs, ...
Read story
Blog Advertising
AdMiration’s top Christmas ads of 2025
November 27, 2025
For this week’s AdMiration feature, we looked at consumer response to ads from brands that are well known for their Christmas ads in the UK as well as the most buzzworthy US ads from retailers and ...
Read story
Blog Advertising
AdMiration feature: Waitrose’s “The Perfect Gift"
November 20, 2025
For this week’s AdMiration feature, we looked at consumer response to Waitrose’s 60 second version of “The Perfect Gift," a romcom movie-style trailer for their official four minute long Christmas ad ...
Read story
Blog Advertising
AdMiration feature: L.L.Bean’s “Invited to the Holidays Since 1912"
November 13, 2025
For this week’s AdMiration feature, we looked at consumer response to L.L.Bean’s “Invited to the Holidays Since 1912" ad, released just ahead of the holidays as part of their 2025 Christmas campaign. ...
Read story
Blog Advertising
Influencer-led vs. brand-led content: What’s working in advertising today?
November 12, 2025
Advertising today has many paths it can go down. One of the bigger questions right now is whether to run a brand-led creator campaign or partner with influencers for your next initiative. On one ...
Read story
Blog Advertising
Football ad strategies that score
November 10, 2025
Why should your next ad campaign be in the football stadium? The average NFL regular season game boasts an impressive viewership of around 18.58 million viewers per game across TV and digital ...
Read story

More to explore

State_of_creative_effectiveness_in_2025_Hero__1_-1
The State of Creative Effectiveness
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.