Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Advertising

Tags:

Tags:

Blog Advertising
AdMiration feature: Asda’s “A Very Merry Grinchmas”
November 6, 2025
For this week’s AdMiration feature, we looked at consumer response to Asda’s “A Very Merry Grinchmas” ad, which promotes the brand's promise of reasonable store pricing, even during the holiday ...
Read story
Blog Advertising
AdMiration feature: M&M's "Horrific & Delicious"
October 30, 2025
For this week’s AdMiration feature, we looked at consumer response to M&M’s "Horrific & Delicious" ad, which promotes the brand's limited edition Halloween mix just in time for trick or ...
Read story
Blog Advertising
From awareness to sales: How influencers drive growth for CPG brands
October 28, 2025
Introduction: The collision of CPG and the influencer economy Over the past decade, influencer marketing has evolved from a niche social media tactic into an expected $32.5 billion global industry in ...
Read story
Blog Advertising
AdMiration feature: Nature Valley's "Jealousy"
October 23, 2025
For this week’s AdMiration feature, we looked at consumer response to Nature Valley's "Jealousy" ad, part of the brand’s new “We Make Nature Delicious" campaign, which showcases their portfolio in a ...
Read story
Blog Advertising
AdMiration feature: Dove's “Change the Compliment”
October 16, 2025
For this week’s AdMiration feature, we looked at consumer response to Dove's “Change the Compliment” ad, released for International Day of the Girl, which urges people to change how they approach ...
Read story
Blog Advertising
AdMiration feature: ChatGPT’s “Pull Up”
October 9, 2025
For this week’s AdMiration feature, we looked at consumer response to ChatGPT’s latest “Pull Up" ad in comparison to the brand’s “The Intelligence Age” ad, which aired during the Super Bowl earlier ...
Read story
Blog Advertising
AdMiration feature: Pillsbury’s “Big Biscuits”
October 2, 2025
For this week’s AdMiration feature, we looked at consumer response to Pillsbury’s “Big Biscuits” ad, part of the brand’s latest campaign to announce that its biscuits, crescent rolls and cinnamon ...
Read story
Blog Advertising
AdMiration feature: Tootsie Pop's “How Many Licks”
September 25, 2025
For this week’s AdMiration feature, we looked at consumer response to Tootsie Pop's “How Many Licks" ad, which introduces a refreshed version of the brand’s 1970s classic commercial. Read on to get ...
Read story
Blog Advertising
The brand analysts guide to smarter creative testing
September 24, 2025
Brand analysts face growing pressure to deliver creative results fast As a brand research analyst, you’re in the hot seat. CPG marketers are pouring billions into digital channels with an expectation ...
Read story

More to explore

State_of_creative_effectiveness_in_2025_Hero__1_-1
The State of Creative Effectiveness
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.