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Blog Advertising
Finance advertising is finally gaining momentum, but efficiency matters
August 29, 2025
Finance advertising is showing impressive growth. In 2024, leading U.S. banks spent over $22.5 billion on their ad and marketing, a 8% jump from the previous year. Right now, digital is a significant ...
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Blog Advertising
The future of telecom advertising: Why creative confidence matters more than ever
August 27, 2025
Telecom ad spend is on the rise — is your creative ready? Telecom brands are about to turn up the volume on advertising. In 2025, ad spend in the sector is expected to grow 8.3%, fueled by consumer ...
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Blog Advertising
The power of testing: How ad copy insights drive better campaigns
August 22, 2025
Whether you’re with a startup trying to scale, or a brand that’s a household name worldwide, launching a new ad campaign is a gamble if you don’t do your research. One of the best ways to make ...
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Blog Advertising
AdMiration feature: Airheads’ “Oh Snap​​”
August 21, 2025
For this week’s AdMiration feature, we looked at consumer response to Airheads’ “Oh Snap” ad, which revitalizes the brand's popular early 2000s head inflation ads in a new series of spots. Read on to ...
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Blog Advertising
Too many ideas, not enough time? How to rapidly screen innovation ideas using real consumer feedback
August 14, 2025
Reduce launch risk by pressure-testing product or marketing concepts with real people before committing big spend. Here, I take a closer look at: The big risk of poor alignment in concept and ...
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Blog Advertising
AdMiration feature: Venmo’s “Explore The Everything That Venmo Can Buy​​”
August 14, 2025
For this week’s AdMiration feature, we looked at consumer response to Venmo’s “Explore The Everything That Venmo Can Buy” ad, which promotes the app’s new commerce solutions and debit card and stars ...
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Blog Advertising
Strong concepts win markets: How to validate product and campaign ideas before they go live
August 11, 2025
Product innovation is a high-stakes gamble unless you validate early and often. You don’t have the time or budget to bet on the wrong idea. TL;DR When every idea sounds promising internally, it’s ...
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Blog Advertising
AdMiration feature: Pantene’s “Fixins for Country Fried Hair”
August 7, 2025
For this week’s AdMiration feature, we looked at consumer response to Pantene’s “Fixins for Country Fried Hair” ad, which promotes the brand’s latest Damage Repair Collection of hair products. Read ...
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Blog Advertising
From clean to cuddly: The secret to great home, personal and pet care ads
August 6, 2025
The “care” category spans a wide range of areas — but can mainly be broken down into three major sectors: home care, personal care and pet care. Historically, when it comes to advertising, all three ...
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The State of Creative Effectiveness
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