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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
AdMiration feature: The Farmer's Dog “The Jump”
September 10, 2025
For this week’s AdMiration feature, we looked at consumer response to The Farmer’s Dog “The Jump” ad, which promotes the brand's line of fresh, personalized dog food. Read on to get our 3-2-1 ...
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Blog Advertising
The CMO playbook for QSR advertising in 2025
September 9, 2025
Quick-service restaurants (QSRs) have long thrived on volume, getting as many people in the door (or through the app) as possible. But in today’s market, volume alone isn’t enough. Consumer ...
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Blog Advertising
How CMOs can turn retail media spend into predictable, incremental growth with 60% more accuracy
September 5, 2025
For CMOs, ballooning media spend budgets raise four urgent questions: How can you prove ROI? Are you able to react fast to change? Are you able to stay consistent while personalizing? Can you scale ...
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Blog Advertising
AdMiration feature: Skechers’ “Scary Fast​​”
September 4, 2025
For this week’s AdMiration feature, we looked at consumer response to Skechers’ “Scary Fast” ad, which promotes the brand's new AERO Burst sneaker with slip-in technology. Read on to get our 3-2-1 ...
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Blog Advertising
For CMOs, guesswork is no longer an option in CPG advertising
September 3, 2025
The advertising media landscape today is complex and fractured. This means chief marketing officers (CMOs) must work harder to avoid costly barriers and pitfalls while demonstrating consistent ...
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Blog Advertising
Finance advertising is finally gaining momentum, but efficiency matters
August 29, 2025
Finance advertising is showing impressive growth. In 2024, leading U.S. banks spent over $22.5 billion on their ad and marketing, a 8% jump from the previous year. Right now, digital is a significant ...
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Blog Advertising
The future of telecom advertising: Why creative confidence matters more than ever
August 27, 2025
Telecom ad spend is on the rise — is your creative ready? Telecom brands are about to turn up the volume on advertising. In 2025, ad spend in the sector is expected to grow 8.3%, fueled by consumer ...
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Blog Advertising
The power of testing: How ad copy insights drive better campaigns
August 22, 2025
Whether you’re with a startup trying to scale, or a brand that’s a household name worldwide, launching a new ad campaign is a gamble if you don’t do your research. One of the best ways to make ...
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Blog Advertising
AdMiration feature: Airheads’ “Oh Snap​​”
August 21, 2025
For this week’s AdMiration feature, we looked at consumer response to Airheads’ “Oh Snap” ad, which revitalizes the brand's popular early 2000s head inflation ads in a new series of spots. Read on to ...
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