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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
AdMiration feature: Amazon’s ”The Good, the Bad, and the Ouchy”
April 2, 2026
For this week’s AdMiration feature, we looked at consumer response to Amazon’s ”The Good, the Bad, and the Ouchy” ad, part of their “Save the Everyday” campaign, which aired during the Oscars. Read ...
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Blog Advertising
AdMiration feature: Wendy’s “Sweeps Alley Oop”
March 26, 2026
For this week’s AdMiration feature, we looked at consumer response to Wendy’s “Sweeps Alley Oop” ad, part of their March Madness campaign in the US to promote their sweepstakes and the official ...
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Blog Advertising
AdMiration feature: IKEA’s “Coming Home”
March 19, 2026
For this week’s AdMiration feature, we looked at consumer response to IKEA’s “Coming Home” ad, part of their global campaign that’s initially launching in South Korea, China and Belgium before ...
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Blog Advertising
How automated concept testing accelerates the best creative
March 17, 2026
Why automated concept testing has become essential Creative development has changed dramatically in the last decade. Marketing teams are producing more campaigns and more assets than ever before. At ...
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Blog Advertising
The “forgotten” metric: How emotion analytics predicts ad performance
March 13, 2026
Think of the commercials that stayed with you. You’ll probably remember the ads that made you laugh, that made you feel nostalgic for something or that drew you in with unexpectedly surprising ...
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Blog Advertising
AdMiration feature: Ollie’s “Feed The Obsession: Mom Mode”
March 12, 2026
For this week’s AdMiration feature, we looked at consumer response to Ollie’s “Feed The Obsession: Mom Mode” ad, part of their national brand campaign that celebrates the joyful, devoted bond between ...
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Blog Advertising
AdMiration feature: Folgers’ “The Best Part of Wakin’ Up”
March 5, 2026
For this week’s AdMiration feature, we looked at consumer response to Folgers’ “The Best Part of Wakin’ Up” ad, which turns the brand’s recognizable jingle into a medley of famous songs about waking ...
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Blog Advertising
The relevance gap: Why women feel increasingly unseen by advertising
March 4, 2026
Women control more than $15 trillion in spending power and influence the majority of household purchase decisions, making them one of the biggest growth opportunities for almost every brand. But ...
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Blog Advertising
Why Zappi uses emojis in advertising research
March 2, 2026
Since their creation, emojis have helped people convey emotion more succinctly and easily than words. Think back to late-night texts, or the early days of logging into AOL and firing up AIM to chat ...
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