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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Innovation
How leading brands are transforming innovation with AI and connected data
February 17, 2025
This month, Zappi held the annual Breakfast Club event in London with leaders from the insights industry, including Johanna Thompson, Human Intelligence - Agile Innovation Insights Senior Global ...
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Blog Innovation
How to create concepts in minutes with Zappi’s AI Marketing Agents
December 10, 2024
Many companies from SalesForce to Microsoft are hailing the start of the ‘agentic’ world, one where AI Agents become coworkers and help improve and speed up tasks. At Zappi, we have been ...
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Blog AI
How to successfully write a concept [+ AI concept writing tools]
December 3, 2024
Crafting effective concepts for testing ideas with consumers is a balancing act between creativity and precision. Whether you're developing a product, service or campaign, the way you present your ...
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Blog Advertising
How AI is reshaping advertising: Strategies, tools and real-world examples
November 14, 2024
From automating repetitive tasks to enhancing creativity, AI is enabling brands to connect with audiences in more personalized and effective ways. But while AI offers exciting possibilities, it also ...
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Blog Innovation
AI in product testing: How you can use AI to create innovative products
November 12, 2024
Did you know companies release roughly 30,000 new products a year? And according to Harvard Business School Professor Clay Christensen, 95% of them fail. Yet, McKinsey reports, “One-third of CPG ...
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Blog Innovation
AI innovation: How AI is reinventing branding and marketing
November 8, 2024
“Generative AI is akin to a market tsunami that requires not just a reaction but active shaping. It has opened doors for every company to swiftly invest and disrupt the market, offering a unique ...
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Blog AI
Embracing AI in market research: A roadmap for the future
November 1, 2024
The market research industry is on the brink of transformation, and AI will play a pivotal role in this evolution. But the adoption of AI presents both challenges and exciting opportunities. "This is ...
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Blog AI
AI in branding: How to integrate AI into your brand strategy (+5 tools)
October 24, 2024
Gartner says that by 2025, 30% of marketing messages from large organizations will be synthetically created by AI. From immersive brand experiences to entire campaigns centered around the design and ...
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Blog Advertising
The AI ad testing tools you need in your stack
October 4, 2024
Getting the most out of your advertising efforts isn’t just about reaching your target audience; it’s also about delivering the right message at just the right moment. As brands look for ways to ...
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