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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
Generative AI in advertising: Is it worth it?
April 15, 2025
Since the release of ChatGPT in 2022, marketers have used generative AI, powered by large language models, to create text, audio and images in their ad campaigns. Fast forward to 2024 and the use of ...
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Blog Advertising
Your guide to AI-powered advertising campaign analysis
March 27, 2025
As a marketing or insights professional, chances are you run a LOT of ads and ad related research. And as you well know, it’s not just about launching the ad, but understanding what’s working, not ...
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Blog AI
The AI-ready marketer: How to structure data and tech for smarter campaigns
March 19, 2025
AI is transforming marketing, but for businesses to reap its full benefits, they must first ensure their data is AI-ready. With the right approach, AI can revolutionize audience insights, content ...
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Blog Advertising
AI won’t steal your snacks, but it will use CPG ads to sell them better: What marketers need to know
March 7, 2025
Have you had a snack today? If you’re like many people, the answer is “yes.” According to NeilsenIQ, the snack industry has captured $135B of consumer spending. It’s not all chips and cookies either; ...
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Blog Innovation
How leading brands are transforming innovation with AI and connected data
February 17, 2025
This month, Zappi held the annual Breakfast Club event in London with leaders from the insights industry, including Johanna Thompson, Human Intelligence - Agile Innovation Insights Senior Global ...
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Blog Innovation
How to create concepts in minutes with Zappi’s AI Marketing Agents
December 10, 2024
Many companies from SalesForce to Microsoft are hailing the start of the ‘agentic’ world, one where AI Agents become coworkers and help improve and speed up tasks. At Zappi, we have been ...
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Blog AI
How to successfully write a concept [+ AI concept writing tools]
December 3, 2024
Crafting effective concepts for testing ideas with consumers is a balancing act between creativity and precision. Whether you're developing a product, service or campaign, the way you present your ...
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Blog Advertising
How AI is reshaping advertising: Strategies, tools and real-world examples
November 14, 2024
From automating repetitive tasks to enhancing creativity, AI is enabling brands to connect with audiences in more personalized and effective ways. But while AI offers exciting possibilities, it also ...
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Blog Innovation
AI in product testing: How you can use AI to create innovative products
November 12, 2024
Did you know companies release roughly 30,000 new products a year? And according to Harvard Business School Professor Clay Christensen, 95% of them fail. Yet, McKinsey reports, “One-third of CPG ...
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