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Blog Advertising
AdMiration feature: Dove’s "Balls on Fire" and "The Chant"
April 30, 2026
For this week's AdMiration feature, we looked at consumer response to two ads from Dove Men+Care's FIFA World Cup 2026 campaign — "Balls on Fire," a sharp comedy with a product message hiding in ...
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Blog Advertising
AdMiration feature: LEGO’s "Everyone Wants a Piece"
April 23, 2026
For this week’s AdMiration feature, we looked at consumer response to LEGO’s ”Everyone Wants a Piece” ad, part of their campaign for the FIFA World Cup 2026, which stars athletes Cristiano Ronaldo, ...
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Blog Advertising
AdMiration feature: Dulux's "Life is What You Paint It"
April 16, 2026
For this week's AdMiration feature, we looked at consumer response to Dulux's "Life is What You Paint It" ad — a campaign that marks 65 years since the iconic Dulux Dog first appeared on British TV ...
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Blog Advertising
What we’ve learned about great advertising from 100+ editions of AdMiration
April 9, 2026
Brands are endlessly striving to make their advertising creative more effective, because creative is one of the key controllable factors that drives return on media spend. In our effort to help ...
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Blog Advertising
AdMiration feature: Amazon’s ”The Good, the Bad, and the Ouchy”
April 2, 2026
For this week’s AdMiration feature, we looked at consumer response to Amazon’s ”The Good, the Bad, and the Ouchy” ad, part of their “Save the Everyday” campaign, which aired during the Oscars. Read ...
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Blog Advertising
AdMiration feature: Wendy’s “Sweeps Alley Oop”
March 26, 2026
For this week’s AdMiration feature, we looked at consumer response to Wendy’s “Sweeps Alley Oop” ad, part of their March Madness campaign in the US to promote their sweepstakes and the official ...
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Blog Advertising
AdMiration feature: IKEA’s “Coming Home”
March 19, 2026
For this week’s AdMiration feature, we looked at consumer response to IKEA’s “Coming Home” ad, part of their global campaign that’s initially launching in South Korea, China and Belgium before ...
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Blog Advertising
AdMiration feature: Ollie’s “Feed The Obsession: Mom Mode”
March 12, 2026
For this week’s AdMiration feature, we looked at consumer response to Ollie’s “Feed The Obsession: Mom Mode” ad, part of their national brand campaign that celebrates the joyful, devoted bond between ...
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Blog Advertising
AdMiration feature: Folgers’ “The Best Part of Wakin’ Up”
March 5, 2026
For this week’s AdMiration feature, we looked at consumer response to Folgers’ “The Best Part of Wakin’ Up” ad, which turns the brand’s recognizable jingle into a medley of famous songs about waking ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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