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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

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Blog

What Cannes Lions tells us about marketing in 2027

June 24, 2026

The 73rd Cannes Lions festival is taking place from June 22nd to June 26th this year. Far from an outdated festival, Cannes points to key shifts and trends within the marketing industry. “The ...

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Blog

8 marketing leaders making a splash at this year’s Cannes Lions

June 24, 2026

For one week every year, Cannes becomes the center of the marketing universe. Brand and insights leaders, creatives, media executives and innovators gather to celebrate the industry's biggest ideas ...

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Blog Innovation

Innovation Spotlight: Tim Hortons “Tastes of the Globe” Timbits

June 23, 2026

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Tim Hortons “Tastes of the ...

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Blog

How brands win attention during the World Cup

June 22, 2026

Scottish fans took over Boston and reportedly drank all the beer. Japanese visitors to Mexico have discovered the wonders of chips and salsa. Norway fans showed New York City the proper way to Viking ...

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Blog Advertising

AdMiration feature: Paddy Power’s “Nobody Does Football Better Than Us!”

June 18, 2026

For this week's AdMiration feature, we looked at consumer response to Paddy Power's "Nobody Does Football Better Than Us" ad, released ahead of this year's FIFA World Cup in the UK. Read on to get ...

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Blog

Zappi’s perspective on human, AI and synthetic research & how to determine the right approach

June 16, 2026

AI and synthetic research methods are reshaping how brands gather consumer insights, which makes for an exciting time of change. New use cases are emerging as more teams gain access to consumer ...

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Blog

Why meme marketing dominates the World Cup conversation

June 15, 2026

During the World Cup, some of the biggest marketing moments won’t come from official sponsors or ad campaigns. They’ll come from memes and other online sources that showcase fan participation. World ...

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Blog

The hidden social network connecting World Cup fans

June 12, 2026

TikTok, Instagram and Facebook were once the go-to digital platforms where global soccer fans would share memes, connect with other fans, vent about gameday wins and losses during The World Cup. But ...

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Blog Advertising

10 lessons the World Cup taught us about great advertising

June 11, 2026

The 2026 FIFA World Cup is the biggest advertising moment of this year. We analyzed ad campaigns from some of the biggest FIFA sponsors (Budweiser, Stella Artois, Don Julio, Casamigos, Dove, ...

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