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Blog Innovation
The pregame is back: 6 insights for brands navigating the new night out
May 26, 2026
Pregaming. A lively college dorm, tables adorned with red solo cups, people gathered around with a deck of cards, upbeat music playing in the background — this is typically what comes to mind for ...
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Blog Innovation
How 8 leading alcohol brands are activating around the 2026 FIFA World Cup
May 26, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month, we take a closer look at how eight beer ...
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Blog Advertising
AdMiration feature: Stella Artois’ “Celebration ft. David Beckham”
May 21, 2026
For this week's AdMiration feature, we looked at consumer response to Stella Artois' "Celebration ft. David Beckham”, the brand's hero TV spot for the FIFA World Cup 2026. Read on to get our 3-2-1 ...
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Blog Innovation
Concept testing vs usability testing: What’s the difference?
May 18, 2026
Most new products fail. Take McKinsey, which puts the failure rate at 75% for consumer goods, while Harvard’s Clayton Christensen puts the number at 95%. One way things go wrong is teams often test ...
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Blog
Inside Insights season 10 reflections: How leading brands are bringing marketing & insights closer together
May 18, 2026
When we relaunched Inside Insights last year, we made a deliberate bet: that the conversation between marketing and insights — when it happens at its best — is one of the most powerful forces in ...
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Blog
Getting ahead: How AI predicts consumer trends before they break
May 18, 2026
Traditional trend reporting is limited by its ability to only register surface shifts from older data that doesn’t always reflect the way consumers think, feel and behave here and now. While ...
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Blog Advertising
Cross-market benchmarking for smarter global decisions (Test)
May 15, 2026
Global campaigns rarely perform the same way across markets. Teams see it all the time. One region responds with enthusiasm and it seems flat in another. There’s plenty of data. The problem is the ...
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dove_men-care
Blog Innovation
Innovation Spotlight: Dove Men+Care FIFA World Cup Body & Face Wash (Test)
May 15, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Dove Men+Care FIFA World ...
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sports-advertising
Blog
The complete list of brands behind the 2026 FIFA World Cup: A tiered breakdown of official sponsors (Test)
May 15, 2026
The 2026 FIFA World Cup isn’t just the biggest event in soccer — it’s shaping up to be one of the most complex marketing stages in the world. With matches across the US, Canada and Mexico, FIFA has ...
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The State of Creative Effectiveness
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