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Blog
Closing the AI gap: How CPG brands can unlock growth and efficiency
April 29, 2026
AI isn’t a future-state conversation for CPG brands. It’s already reshaping how products are discovered and purchased. But most CPG organizations are stuck in a strange middle ground with high ...
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Blog Advertising
Cross-market benchmarking for smarter global decisions
April 28, 2026
Global campaigns rarely perform the same way across markets. Teams see it all the time. One region responds with enthusiasm and it seems flat in another. There’s plenty of data. The problem is the ...
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Blog Advertising
From Coca-Cola to Puma: How global brands localize World Cup campaigns
April 27, 2026
This year, the FIFA World Cup will feature a record number of 48 competing national teams, a huge jump from the 32 competing nations involved in the 2022 tournament. With a record number of nations ...
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Blog Advertising
AdMiration feature: LEGO’s "Everyone Wants a Piece"
April 23, 2026
For this week’s AdMiration feature, we looked at consumer response to LEGO’s ”Everyone Wants a Piece” ad, part of their campaign for the FIFA World Cup 2026, which stars athletes Cristiano Ronaldo, ...
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Blog Innovation
The value gap: What consumers care about vs. what they’ll pay for
April 20, 2026
Today’s CPG shopper still cares deeply about sustainability, ethics and brand values. But at the same time, they’re working with tighter budgets and more scrutiny over every purchase. The result is a ...
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Blog Advertising
Sponsors, challengers and ambush marketers at the World Cup
April 17, 2026
The FIFA World Cup is one of the most competitive marketing events. Hosted every four years, the event draws in a viewership of over five billion people. The tournament is predicted to hit $1.8 ...
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Blog Advertising
Cannes award-winning ads also deliver results?
April 17, 2026
Creative work wins awards, but many brands still struggle to prove it also drives revenue. That gap shows up in budget conversations and how campaigns are measured. This tension sits at the center of ...
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Blog Advertising
AdMiration feature: Dulux's "Life is What You Paint It"
April 16, 2026
For this week's AdMiration feature, we looked at consumer response to Dulux's "Life is What You Paint It" ad — a campaign that marks 65 years since the iconic Dulux Dog first appeared on British TV ...
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Blog Innovation
How consumers find and choose CPG products today
April 15, 2026
The path to purchase is much more fragmented and far less controlled by brands than it used to be. Consumers discover products across multiple channels, evaluate far more options and make more ...
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The State of Creative Effectiveness
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