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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog
6 learnings I'm taking home from Cannes Lions 2026
June 30, 2026
There's something energizing about spending a week at Cannes Lions. You arrive expecting to hear about the year's biggest campaigns, the latest AI breakthroughs and predictions for the future of ...
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Blog
5 lessons from Cannes on staying close to your audience
June 29, 2026
For years, marketers have talked about being consumer-centric. But if Cannes Lions 2026 revealed anything, it's that consumer closeness is a true competitive advantage. Across sessions from P&G, ...
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Blog
The brand activations everyone is talking about at this year’s Cannes Lions
June 26, 2026
While Cannes Lions is largely known for celebrating the world's best creative work, it's also become one of the biggest stages for experiential brand building. Every year, brands transform beaches, ...
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Blog
10 standout quotes from insights and marketing leaders on the Cannes Lions stage
June 25, 2026
The best thing about Cannes Lions isn't the trophies — it's the people. Every year, some of the world's most influential marketers and insights leaders gather on the French Riviera to share their ...
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Blog Advertising
AdMiration feature: BBC’s “Let’s Make It Iconic” & ITV’s “American Road Trip”
June 25, 2026
For this week's AdMiration feature we did something a little different. We looked at two films that aren't really ads in the conventional sense — the BBC's “Let's Make It Iconic” and ITV's “American ...
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Blog
What Cannes Lions tells us about marketing in 2027
June 24, 2026
The 73rd Cannes Lions festival is taking place from June 22nd to June 26th this year. Far from an outdated festival, Cannes points to key shifts and trends within the marketing industry. “The ...
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Blog
8 marketing leaders making a splash at this year’s Cannes Lions
June 24, 2026
For one week every year, Cannes becomes the center of the marketing universe. Brand and insights leaders, creatives, media executives and innovators gather to celebrate the industry's biggest ideas ...
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Blog Innovation
Innovation Spotlight: Tim Hortons “Tastes of the Globe” Timbits
June 23, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Tim Hortons “Tastes of the ...
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Blog
How brands win attention during the World Cup
June 22, 2026
Scottish fans took over Boston and reportedly drank all the beer. Japanese visitors to Mexico have discovered the wonders of chips and salsa. Norway fans showed New York City the proper way to Viking ...
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