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Blog Advertising
AI assistant ads: What consumers think about advertising in LLMs
June 10, 2026
Ads are coming to AI assistants. The only real question now is whether users will accept them. To understand where consumers stand, we surveyed 1,000 LLM users in the US to uncover what today's early ...
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Blog Advertising
The World Cup influence: How soccer fandom is evolving in the US and what it means for brands
June 9, 2026
The 2026 FIFA World Cup is the largest sporting event ever staged — 48 teams, 104 matches across three host nations and a truly global audience. And yet the audience most naturally associated with a ...
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Blog Innovation
Innovation Spotlight: What the World Cup taught us about winning with limited-edition products
June 9, 2026
Over the course of the 2026 FIFA World Cup, we’ve tested dozens of limited-edition CPG products built for the tournament — beers, tequilas, whiskies, ready-to-drink cocktails, chips, sweet treats, ...
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Blog
World Cup marketing: What the smartest brands are doing before kickoff
June 5, 2026
The road to the 2026 FIFA World Cup is becoming a marketing event in its own right. Brands started competing for audience attention months ago with Adidas, Nike, Budweiser and others rolling out ...
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Blog Advertising
AdMiration feature: Coca-Cola’s “Bubbling Up” & “Uncanned Emotions”
June 4, 2026
For this week's AdMiration feature, we looked at consumer response to two ads from Coca-Cola's FIFA World Cup 2026 campaign — "Bubbling Up" and "Uncanned Emotions," the first two films in a ...
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Blog Innovation
World Cup packaging goes collectible in 2026
June 3, 2026
Player-designed sneakers, limited-edition jerseys, game-day beer: once all that mattered to soccer fans during the World Cup was what was inside the box. No longer purely functional, packaging has ...
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Blog Advertising
AdMiration feature: Michelob ULTRA’s “The Superior Match”
May 28, 2026
For this week’s AdMiration feature, we looked at consumer response to Michelob ULTRA’s “The Superior Match” ad, released ahead of this year’s FIFA World Cup, which promotes the brand as the official ...
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Blog Innovation
How to use portfolio analysis to prioritize your product mix
May 27, 2026
Quarterly reporting can hide portfolio problems surprisingly well. A mature product may still generate reliable revenue even as consumer momentum shifts elsewhere and newer categories struggle to ...
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Blog
How adaptive survey design improves data quality
May 27, 2026
Traditional surveys are static. Questions are pre-written and pre-set by researchers with zero customization to respondents. Long, pre-set surveys often lead to respondent fatigue with up to 30% of ...
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