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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
AdMiration feature: BUBBA burger’s “You BUBBA Believe It: Security Cam”
July 30, 2026
For this week’s AdMiration feature, we looked at consumer response to BUBBA burger’s “Security Cam,” the latest spot in the brand’s “You BUBBA Believe It” platform. We tested the ad with US consumers ...
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Blog
The new rules of global marketing
July 29, 2026
As the biggest World Cup in history, the 2026 tournament gave brands a huge opportunity to connect with local fans' culture and sense of national pride as 48 teams went head-to-head for the FIFA ...
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Blog Advertising
The Super Bowl meets Valentine’s Day in 2027. Are brands ready?
July 28, 2026
In 2027, Valentine’s Day and the Super Bowl fall on the same day for the very first time. Will one of the biggest sports events in the world compete with one of the biggest gifting and dining ...
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Blog Advertising
AdMiration feature: Trü Frü’s “Dreamhouse”
July 23, 2026
For this week’s AdMiration feature, we looked at consumer response to Trü Frü’s “Dreamhouse” ad — part of “What You See Is What You Bite,” the frozen fruit and chocolate brand’s first ever national ...
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Blog Innovation
How brands are turning up the heat on the “everything spicy” trend
July 21, 2026
One interesting flavor trend that’s been making its way across food and drink is heat. Spicy has spread into virtually every category — snacks, baking, even spirits — sometimes paired with sweetness ...
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Blog Advertising
Christmas in July: Get ahead on your 2026 holiday marketing
July 20, 2026
Most people think of Christmas in July as a one-off stock-shifting shopping event. But marketers should look at it as a marketing test-run for the high-pressure winter holiday season. Who celebrates ...
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Blog Advertising
Campaign asset testing for the age of social video
July 17, 2026
Today’s marketing campaigns operate at a new scale. A single campaign can include dozens or even hundreds of assets, making validating them a challenge. It’s not only the number of assets to look at, ...
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Blog Advertising
AdMiration feature: Budweiser’s “Great Delivery”
July 16, 2026
This week we’re looking at “Great Delivery” — Budweiser’s love letter to America and a masterclass in patriotic advertising done right. Read on to get our 3-2-1 snapshot of the ad (3 facts, 2 ...
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Blog
Why sports remain marketing's most powerful cultural platform
July 10, 2026
Today, there's one place where consumers and brands are still actively choosing to be together: Sport. At this year's Cannes Lions, sports weren’t discussed as simply another sponsorship opportunity ...
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