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What it takes to build brands people remember
July 6, 2026
Every year at Cannes Lions, thousands of marketers gather to talk about the future of branding. After the Zappi team spent the week listening to CMOs and brand leaders from companies including AB ...
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Blog Advertising
AdMiration feature: Truly Hard Seltzer’s “Drink Like a Believer: Drop”
July 2, 2026
With the Fourth of July around the corner, American pride is in the air. And Truly Hard Seltzer’s “Drop”, tied to its sponsorship of US Soccer, shows how much you can do with just ten seconds. Read ...
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Blog
Patriotism isn’t as polarizing as brands think — here’s what Americans actually want this July 4th
July 1, 2026
America turns 250 this year, and the brand activations are already in full swing. Coca-Cola has launched a campaign with 50 collectible state cans and a “Paint the Nation” mural project. Jeep has ...
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Blog
Straight from Cannes: Why the best marketers are using AI to amplify human thinking
July 1, 2026
For the past two years, the conversation around AI in marketing has centered on one question: Will it replace marketers? At Cannes Lions 2026, the industry's biggest brands offered a very clear ...
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Blog
6 learnings I'm taking home from Cannes Lions 2026
June 30, 2026
There's something energizing about spending a week at Cannes Lions. You arrive expecting to hear about the year's biggest campaigns, the latest AI breakthroughs and predictions for the future of ...
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Blog
5 lessons from Cannes on staying close to your audience
June 29, 2026
For years, marketers have talked about being consumer-centric. But if Cannes Lions 2026 revealed anything, it's that consumer closeness is a true competitive advantage. Across sessions from P&G, ...
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Blog
The brand activations everyone is talking about at this year’s Cannes Lions
June 26, 2026
While Cannes Lions is largely known for celebrating the world's best creative work, it's also become one of the biggest stages for experiential brand building. Every year, brands transform beaches, ...
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Blog
10 standout quotes from insights and marketing leaders on the Cannes Lions stage
June 25, 2026
The best thing about Cannes Lions isn't the trophies — it's the people. Every year, some of the world's most influential marketers and insights leaders gather on the French Riviera to share their ...
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Blog Advertising
AdMiration feature: BBC’s “Let’s Make It Iconic” & ITV’s “American Road Trip”
June 25, 2026
For this week's AdMiration feature we did something a little different. We looked at two films that aren't really ads in the conventional sense — the BBC's “Let's Make It Iconic” and ITV's “American ...
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