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Blog
How connected data powers better consumer insights
August 12, 2026
Brands have more consumer data than ever, yet they still have questions. Marketers can see the number of consumers who clicked, engaged and bought. But even with more marketing analytics at their ...
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Blog Innovation
Innovation Spotlight: Eggo Zero Waffles
August 11, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Eggo Zero Waffles, the ...
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Blog
Where connected insights are headed next
August 7, 2026
Every major business function, from finance to ops, has evolved from reporting to intelligence. Consumer insights is following the same path. And connected insights are the next stage. With connected ...
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Blog Advertising
AdMiration feature: Milo’s Tea Co. “Tastes Like Milo’s”
August 6, 2026
For this week’s AdMiration feature, we looked at consumer response to Milo’s “Tastes Like Milo’s” — a warm, family-oriented summer spot from a brand that has been brewing the same recipe since 1946. ...
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Blog
Why connected insights are the next evolution of research
August 5, 2026
Imagine your company has tested 500 ads and 200 product ideas, generating thousands of consumer responses over the past five years. Now imagine starting your next campaign as if none of that had ever ...
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Blog Advertising
AdMiration feature: BUBBA burger’s “You BUBBA Believe It: Security Cam”
July 30, 2026
For this week’s AdMiration feature, we looked at consumer response to BUBBA burger’s “Security Cam,” the latest spot in the brand’s “You BUBBA Believe It” platform. We tested the ad with US consumers ...
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Blog
The new rules of global marketing
July 29, 2026
As the biggest World Cup in history, the 2026 tournament gave brands a huge opportunity to connect with local fans' culture and sense of national pride as 48 teams went head-to-head for the FIFA ...
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Blog Advertising
The Super Bowl meets Valentine’s Day in 2027. Are brands ready?
July 28, 2026
In 2027, Valentine’s Day and the Super Bowl fall on the same day for the very first time. Will one of the biggest sports events in the world compete with one of the biggest gifting and dining ...
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Blog Advertising
AdMiration feature: Trü Frü’s “Dreamhouse”
July 23, 2026
For this week’s AdMiration feature, we looked at consumer response to Trü Frü’s “Dreamhouse” ad — part of “What You See Is What You Bite,” the frozen fruit and chocolate brand’s first ever national ...
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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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