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connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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two people walking to tracker markers in hills
Blog Brand
Brand tracking software and how to choose the right platform
September 29, 2026
Your brand doesn't exist in a vacuum. There are many factors that can influence how people see your brand that can shift, from consumer perceptions to updates from competitors and more. The challenge ...
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Blog Advertising
What is a brand lift study and how does it work?
September 28, 2026
A campaign can generate clicks, views and conversions. But those numbers don't always tell you what the advertising actually changed in people's minds. Did consumers become more aware of the brand? ...
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Blog Brand
What is real-time brand monitoring and how does it work?
September 25, 2026
Your brand doesn't wait for the next reporting cycle to change. Campaigns launch. Competitors make moves. Products change. Consumer conversations evolve. And all of those things can influence how ...
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Lowe’s “Earn Your Sunday” AdMiration
Blog Advertising
AdMiration feature: Lowe’s “Earn Your Sunday”
September 24, 2026
For this week’s AdMiration feature, we looked at consumer response to Lowe’s “Earn Your Sunday” ad, the latest spot from the retailer’s NFL platform, which puts three of football’s biggest stars to ...
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Blog Brand
What is brand trust and how do you build it?
September 23, 2026
Trust matters in almost every interaction consumers have with a brand. Will the product do what it promises? Is the price fair? Will the company handle a problem well? Can consumers believe what the ...
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zappi continuous brand tracking hero
Blog Brand
Continuous brand tracking vs. brand health snapshots
September 22, 2026
Brands need to know how consumers see them. Are people aware of the brand? Do they consider it? What do they associate with it? And are those perceptions changing? The challenge is that how and when ...
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smash burger trend zappi
Blog Innovation
How the smash burger reinvented the burger category
September 22, 2026
62% of American consumers say they love a burger. And this love has translated into a love for the simple, caramelized, crispy edges of a smash burger. The smash burger exploded in 2014 with ...
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Innovation Spotlight: Fanta’s Haunted Collection
Blog Innovation
Innovation Spotlight: Fanta’s Haunted Collection
September 22, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Fanta’s Haunted Collection, ...
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zappi brand equity
Blog Brand
Brand equity: What it is, how to measure it and why it matters
September 22, 2026
Why do people choose one brand over another when the products are similar? Why will someone pay more for a brand they know and trust? And why can some brands launch something new and immediately have ...
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