Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Read all about it

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
Read story

Tags:

Tags:

IHOP’s “Fancy a French Toast?” AdMiration
Blog Advertising
AdMiration feature: IHOP’s “Fancy a French Toast?” and Hershey’s “Pinky Up”
October 1, 2026
For this week’s AdMiration feature, we’re looking at K-pop in advertising. Brands from Oreo to Vaseline are making big bets on K-pop stars so we tested two ads that use the same KATSEYE* track in ...
Read story
zappi pumpkin spice
Blog Innovation
The economics, marketing and psychology behind Pumpkin Spice: Fall’s most enduring flavor
September 30, 2026
Pumpkin spice is the ultimate fall flavor. The global pumpkin spice market is valued at $1.25 billion. Starbucks alone sells 20 million Pumpkin Spice Lattes every year, accounting for nearly 10% of ...
Read story
two people walking to tracker markers in hills
Blog Brand
Brand tracking software and how to choose the right platform
September 29, 2026
Your brand doesn't exist in a vacuum. There are many factors that can influence how people see your brand that can shift, from consumer perceptions to updates from competitors and more. The challenge ...
Read story
Blog Advertising
What is a brand lift study and how does it work?
September 28, 2026
A campaign can generate clicks, views and conversions. But those numbers don't always tell you what the advertising actually changed in people's minds. Did consumers become more aware of the brand? ...
Read story
Blog Brand
What is real-time brand monitoring and how does it work?
September 25, 2026
Your brand doesn't wait for the next reporting cycle to change. Campaigns launch. Competitors make moves. Products change. Consumer conversations evolve. And all of those things can influence how ...
Read story
Lowe’s “Earn Your Sunday” AdMiration
Blog Advertising
AdMiration feature: Lowe’s “Earn Your Sunday”
September 24, 2026
For this week’s AdMiration feature, we looked at consumer response to Lowe’s “Earn Your Sunday” ad, the latest spot from the retailer’s NFL platform, which puts three of football’s biggest stars to ...
Read story
Blog Brand
What is brand trust and how do you build it?
September 23, 2026
Trust matters in almost every interaction consumers have with a brand. Will the product do what it promises? Is the price fair? Will the company handle a problem well? Can consumers believe what the ...
Read story
zappi continuous brand tracking hero
Blog Brand
Continuous brand tracking vs. brand health snapshots
September 22, 2026
Brands need to know how consumers see them. Are people aware of the brand? Do they consider it? What do they associate with it? And are those perceptions changing? The challenge is that how and when ...
Read story
smash burger trend zappi
Blog Innovation
How the smash burger reinvented the burger category
September 22, 2026
62% of American consumers say they love a burger. And this love has translated into a love for the simple, caramelized, crispy edges of a smash burger. The smash burger exploded in 2014 with ...
Read story

More to explore

Catalog_thumbnail
The State of Creative Effectiveness: Social Video
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.