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connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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brand tracking with zappi
Blog Brand
What is brand tracking? How to measure and grow your brand
September 21, 2026
Brand performance is about more than clicks or campaign metrics. Those numbers tell you what happened. Brand tracking helps you understand why — from what’s happening with your brand in consumers’ ...
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choosing chip bag ideas with AI
Blog AI
How to prioritize product ideas before consumer testing
September 21, 2026
When AI can help your team generate hundreds of product ideas in the same amount of time it took to produce a handful, all that possibility creates another problem. How do you prioritize all those ...
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brand listening to consumer culture
Blog Brand
How today's biggest brands are listening their way into culture
September 17, 2026
Every conference season, marketers gather to swap the same handful of ideas about staying relevant: move faster, be authentic, live in culture. But sit through enough sessions from the brands ...
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Fanta Halloween Reveal AdMiration
Blog Advertising
AdMiration feature: Fanta’s “Halloween Reveal”
September 17, 2026
For this week’s AdMiration feature, we looked at consumer response to Fanta’s Halloween Reveal ad — the launch film for Fanta’s Haunted Universe, the brand’s first original Halloween world and its ...
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the four levels of the Connected Insights Framework
Blog
The four levels of the Connected Insights Framework
September 15, 2026
Historically, consumer insights were derived from disconnected, one-off research studies that gave limited or static views of consumer behavior. And because research studies were slow and expensive, ...
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Blog
Introducing the Connected Insights Flywheel
September 11, 2026
In our annual Connected Insights Imperative report this year, we showed what happens when consumer insights become more connected. Organizations become more satisfied with the value of their ...
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building blocks of the Ehrenberg-Bass methodology
Blog Brand
A marketer’s breakdown of the Ehrenberg-Bass methodology
September 10, 2026
Again and again, Jenni Romaniuk, Associate Director at the Ehrenberg-Bass Institute, advocates for a simple, powerful principle: follow the evidence. Romaniuk believes in marketing as a science. ...
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AdMiration feature: Chewy’s “Changes”
Blog AdMiration
AdMiration feature: Chewy’s “Changes”
September 10, 2026
For this week’s AdMiration feature, we looked at consumer response to Chewy's “Changes” ad — a spot built around the life transitions that turn a household’s routine upside down and how their pets ...
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Blog Brand
How to design a brand tracking study
September 9, 2026
Brand tracking is only useful when teams can trust what the data is telling them. But who you survey, which competitors you include, how you word questions and how often you collect data can all ...
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