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Blog Innovation
How brands are turning up the heat on the “everything spicy” trend
July 21, 2026
One interesting flavor trend that’s been making its way across food and drink is heat. Spicy has spread into virtually every category — snacks, baking, even spirits — sometimes paired with sweetness ...
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Blog Advertising
Campaign asset testing for the age of social video
July 17, 2026
Today’s marketing campaigns operate at a new scale. A single campaign can include dozens or even hundreds of assets, making validating them a challenge. It’s not only the number of assets to look at, ...
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Blog Advertising
AdMiration feature: Budweiser’s “Great Delivery”
July 16, 2026
This week we’re looking at “Great Delivery” — Budweiser’s love letter to America and a masterclass in patriotic advertising done right. Read on to get our 3-2-1 snapshot of the ad (3 facts, 2 ...
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Blog
Why sports remain marketing's most powerful cultural platform
July 10, 2026
Today, there's one place where consumers and brands are still actively choosing to be together: Sport. At this year's Cannes Lions, sports weren’t discussed as simply another sponsorship opportunity ...
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Blog Advertising
Does patriotism still sell? What consumers think about Americana in advertising — and how to get it right
July 9, 2026
The US recently celebrated a big milestone — 250 years as a nation — but political tensions remain high. Patriotic symbols once united Americans and made them feel proud, but in this political ...
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Blog
Beyond clicks and views: Measuring brand impact
July 8, 2026
Social media dashboards measure activity rather than brand impact. You can see the views and the likes, the video click-through rate and even the very second someone stopped watching your video. Yet, ...
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Blog
How to measure sponsorship success at the 2026 World Cup
July 8, 2026
FIFA predicts that at the close of the 2026 World Cup, brands will have generated roughly $13 billion in revenue, making it the largest commercial World Cup ever. But with a record 48 teams competing ...
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Blog
From big bets to lots of little: Why we built Amplify AI
July 7, 2026
When we started thinking about the next evolution of Amplify, we didn't begin with AI. We began with our customers. Over the past year, one theme kept coming up in conversations. Customers weren't ...
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Blog Innovation
Innovation Spotlight: Buchanan’s FIFA World Cup Whisky Collection
July 7, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Buchanan's FIFA World Cup ...
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