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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog
Inside Insights season 10 reflections: How leading brands are bringing marketing & insights closer together
May 18, 2026
When we relaunched Inside Insights last year, we made a deliberate bet: that the conversation between marketing and insights — when it happens at its best — is one of the most powerful forces in ...
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Blog AI
Getting ahead: How AI predicts consumer trends before they break
May 18, 2026
Traditional trend reporting is limited by its ability to only register surface shifts from older data that doesn’t always reflect the way consumers think, feel and behave here and now. While ...
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Blog Advertising
AdMiration feature: Diageo’s "Made to Be Raised" and "This Calls for Casamigos"
May 14, 2026
For this week's AdMiration feature, we looked at consumer response to two ads from Diageo FIFA World Cup 2026 campaign — Don Julio's "Made to Be Raised" and Casamigos’ "This Calls for Casamigos." ...
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Blog Innovation
Innovation Spotlight: Dove Men+Care FIFA World Cup Body & Face Wash
May 12, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Dove Men+Care FIFA World ...
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Blog
The complete list of brands behind the 2026 FIFA World Cup: A tiered breakdown of official sponsors
May 11, 2026
The 2026 FIFA World Cup isn’t just the biggest event in soccer — it’s shaping up to be one of the most complex marketing stages in the world. With matches across the US, Canada and Mexico, FIFA has ...
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Blog Advertising
AdMiration feature: M&M’s “What Have I Done”
May 7, 2026
For this week’s AdMiration feature, we looked at consumer response to M&M’s “What Have I Done” ad, which promotes the brand’s first-ever freeze-dried candy, M&M’s POP’d Caramel. Read on to ...
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Blog
How to automate insight reporting without losing strategy
May 6, 2026
With insights automation, your team can produce a polished report in a fraction of the time. The charts update automatically and the summary can even write itself. Yet the most important question ...
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Blog
Balancing data privacy and first-party research
May 5, 2026
Due to browser restrictions and increasing privacy regulations like The California Consumer Privacy Act (CCPA) and The General Data Protection Regulation (GDPR), third-party cookies are in a major ...
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Blog CPG
6 big bets for CPG leaders in 2026 and beyond
May 4, 2026
Growth in CPG is getting harder and harder as consumer preferences and organizational calibrations continue to shift. Overall, consumers are more value-driven, loyalty is less predictable, portfolios ...
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