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Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

Let's talk

Read all about it

Blog Advertising

How automated concept testing accelerates the best creative

March 17, 2026

Why automated concept testing has become essential Creative development has changed dramatically in the last decade. Marketing teams are producing more campaigns and more assets than ever before. At ...

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Blog Marketing

11 women to watch in marketing in 2026

March 16, 2026

Marketing has long been powered by women, but leadership roles haven’t always reflected that reality. In honor of Women’s History Month, we’re spotlighting the women who are helping change that. From ...

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Blog Advertising

The “forgotten” metric: How emotion analytics predicts ad performance

March 13, 2026

Think of the commercials that stayed with you. You’ll probably remember the ads that made you laugh, that made you feel nostalgic for something or that drew you in with unexpectedly surprising ...

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Blog Advertising

AdMiration feature: Ollie’s “Feed The Obsession: Mom Mode”

March 12, 2026

For this week’s AdMiration feature, we looked at consumer response to Ollie’s “Feed The Obsession: Mom Mode” ad, part of their national brand campaign that celebrates the joyful, devoted bond between ...

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Blog Innovation

Innovation Spotlight: Dutch Bros Ready-to-Drink Iced Lattes

March 10, 2026

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Dutch Bros Ready-to-Drink ...

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Blog Innovation

New food & beverage brand categories to watch in 2026

March 9, 2026

New CPG categories rarely begin with a single breakthrough product. They emerge when consumers start thinking about familiar products differently. When that shift happens, brands begin designing new ...

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Blog Advertising

AdMiration feature: Folgers’ “The Best Part of Wakin’ Up”

March 5, 2026

For this week’s AdMiration feature, we looked at consumer response to Folgers’ “The Best Part of Wakin’ Up” ad, which turns the brand’s recognizable jingle into a medley of famous songs about waking ...

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Blog Advertising

The relevance gap: Why women feel increasingly unseen by advertising

March 4, 2026

Women control more than $15 trillion in spending power and influence the majority of household purchase decisions, making them one of the biggest growth opportunities for almost every brand. But ...

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Blog

The modern way to source insights across your organization

March 4, 2026

Market research methods have evolved and a research marketplace, or connected insights system, offers a host of benefits for the modern marketer and researcher. Quick hits: The way brands receive and ...

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