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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
On the ground at Super Bowl LX: Advertising strategies from leading brands
February 8, 2026
The Zappi team was live in San Francisco to see how some of the biggest advertisers are showing up for Super Bowl LX! We spoke at AdWeek House’s The Big Game event and also stopped by Brand ...
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Blog Advertising
How staying true to each brand helps Anheuser-Busch win the big game
February 5, 2026
Anheuser-Busch has been the Official Beer Sponsor of the NFL for over 20 years, and it has over 50 years of experience advertising in the Super Bowl! In fact, this year it is the Super Bowl’s biggest ...
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Blog Advertising
The luxury playbook for Super Bowl advertising
February 4, 2026
For decades, Super Bowl advertising has been dominated by big brands in the food and beverage, alcohol, automotive and tech categories. Luxury brands, however, have traditionally stayed on the ...
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Blog Advertising
How brands are redefining sports marketing in 2026
February 2, 2026
href="https://www.zappi.io/web/blog/ Once built on passive logo placements and glossy high-profile, athlete-led creative, sports marketing today is social-first, "authentic" and actively shapes the ...
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Blog Innovation
Strategies that help challenger brands win the market
January 30, 2026
We all know about legacy brands, those household or instantly recognizable brand names we’ve practically grown up with. But what about challenger brands? Challenger brands are the new players on the ...
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Blog Advertising
What Super Bowl ads get right — and what brands can take beyond game day
January 29, 2026
Super Bowl ads operate under a different set of rules than everyday advertising. Brands compete for attention during the big game, but they also compete for memorability and cultural impact that ...
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Blog Innovation
Inside the zero-proof boom: What consumers really think about non-alcoholic spirits
January 27, 2026
As more and more consumers rethink their relationships with alcohol, zero-proof spirits are stepping in to fill a gap traditional soft drinks can’t. Options like non-alcoholic bourbon, tequila, gin ...
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Blog Advertising
How top brands are winning with football advertising
January 26, 2026
Football still delivers something most media channels can’t. Scale and attention simultaneously. From Sunday matchups to sold-out stadiums, football advertising reaches fans when they’re emotionally ...
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Blog Advertising
Predictions for Super Bowl LX ads
January 22, 2026
For this week’s AdMiration feature, we’re taking a break from our regular celebration of individual ads to kick off our coverage of Super Bowl LX advertising. Here are our eight predictions for what ...
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