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Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

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Blog Advertising

10 tips for creating your best holiday ad

December 10, 2025

The run up to the holidays, spanning October to December, is one of the most profitable periods for brands and retailers. Amid all the festive cheer of the holidays, advertisers know this is such a ...

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Blog Innovation

Innovation Spotlight: Magnolia Table Frozen Baked Goods

December 9, 2025

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Magnolia Table’s frozen ...

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Blog Advertising

Super Bowl ad KPIs every marketer should track

December 8, 2025

How do brands determine whether or not a $7 million 30-second advertisement delivers a return? People watch the Super Bowl almost as much for the ads as for the game, and with such a high entry point ...

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Blog Advertising

What to look for in an ad testing platform

December 5, 2025

It's no surprise that advertising teams are under more and more pressure each year. Creative must travel across more channels, meet higher performance expectations, deliver measurable business ...

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Blog

How Zappi helps financial teams stay ahead of shifting trust signals

December 4, 2025

Trust in financial services is rising, but it’s still slippery. One good interaction lifts confidence. One moment of friction drags it down. Modern consumers move quickly, and algorithms easily sway ...

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Blog Advertising

AdMiration feature: Dunkin’s “The Little Holiday Munchkin”

December 4, 2025

For this week’s AdMiration feature, we looked at consumer response to Dunkin’s “The Little Holiday Munchkin” ad, released just ahead of the holidays as part of their 2025 holiday campaign. Read on to ...

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Blog Advertising

What really drives ROI for Super Bowl ads? The not-so-secrets of Super Bowl profitability

December 3, 2025

A Super Bowl ad is the most expensive ad placement a brand can buy. One 30-second game day commercial costs around $7-$8 million per slot. But what a Super Bowl commercial demands in up-front costs, ...

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Blog Advertising

AdMiration’s top Christmas ads of 2025

November 27, 2025

For this week’s AdMiration feature, we looked at consumer response to ads from brands that are well known for their Christmas ads in the UK as well as the most buzzworthy US ads from retailers and ...

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Blog

Black Friday isn’t just for retail: How QSR brands are creating FOMO moments

November 26, 2025

Black Friday used to belong exclusively to big-box retailers and e-commerce giants. But over the last few years, quick-service restaurant (QSR) brands have increasingly turned the holiday into an ...

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