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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
Innovation Spotlight: Marvel OREO Stuf of Legends
February 17, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Marvel OREO Stuf of ...
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Blog Advertising
Beyond chocolates and roses: How non-traditional brands can win Valentine’s Day
February 13, 2026
Every February, the same categories dominate Valentine’s Day advertising. Think: Flowers, jewelry and of course, chocolate. And every year, their ads start to look the same. Pink color palettes. ...
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Blog Advertising
Building smarter sports and entertainment marketing strategies
February 13, 2026
What’s the connection between the NFL and Beyoncé? Or soccer and Pokemón? Sports, music, film, gaming and even the fine arts are more connected than you might think. All of them fall under the broad ...
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Blog Advertising
Who is advertising on ChatGPT and how might this new ad channel change advertising?
February 12, 2026
57% of consumers say they trust brands more when they use AI. If consumers put more trust in brands using AI then could they potentially put more trust in ads shown on AI channels rather than search ...
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Blog Advertising
The ads that won the night: Super Bowl LX ad performance
February 12, 2026
Super Bowl LX has come and gone. The Patriots lost (unfortunately), Bad Bunny put on an incredible show and we all ate more than we should have in front of the TV. But what about the part we care ...
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Blog Advertising
Themes from Super Bowl LX ads and what brands can learn from them
February 11, 2026
Every year, brands advertising at the Super Bowl are expected to deliver the biggest and best ads to be released during the Big Game. From heart-tugging narratives and celebrity-studded cameos to ...
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Blog Advertising
Ad research ROI: A marketer’s guide to proving value
February 11, 2026
Is ad research a critical part of your marketing plan, or is it still judged as a “nice-to-have?” If it’s the latter, you can shift it to an essential by showing how tying research to decisions leads ...
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Blog Advertising
Super Bowl LX: 12 takeaways from this year’s ad lineup
February 10, 2026
Advertising in the Super Bowl is a massive opportunity for your brand. But it’s also a huge investment — one you want to be sure you get right. Learning from the most successful ads is one way that ...
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Blog Advertising
2026 ad tracker: The complete list of Super Bowl LX advertisers
February 9, 2026
Super Bowl LX didn’t just deliver big game action. It delivered one of the most eclectic and expensive advertising lineups in the event’s history. In 2026, the price of a 30-second commercial has ...
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