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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog
The modern way to source insights across your organization
March 4, 2026
Market research methods have evolved and a research marketplace, or connected insights system, offers a host of benefits for the modern marketer and researcher. Quick hits: The way brands receive and ...
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Blog Advertising
Why Zappi uses emojis in advertising research
March 2, 2026
Since their creation, emojis have helped people convey emotion more succinctly and easily than words. Think back to late-night texts, or the early days of logging into AOL and firing up AIM to chat ...
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Blog Brand
Punk copy, unexpected rebrands and disruptive products: The underdog brands redefining categories in 2026
February 27, 2026
A challenger brand is a brand that uses unique brand philosophies, values or disruptive strategies to challenge business norms within their category. Typically neither a market leader or small niche ...
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Blog Advertising
AdMiration feature: Warburtons’ “150 Years in the Baking”
February 26, 2026
For this week’s AdMiration feature, we looked at consumer response to Warburtons’ “150 Years in the Baking” ad, which celebrates the brand’s 150th anniversary and stars legendary actor Morgan ...
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Blog Advertising
7 ad testing mistakes that can sink your campaign
February 25, 2026
Your team has finished the edits. You’ve booked the media plan and locked the launch date. Then, someone says, “We should probably test this.” Crickets. At this stage, change is expensive. The ...
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Blog
How to do effective market research without a big budget
February 23, 2026
Small teams, start-ups, challenger brands and many other organizations often have limited marketing budgets, yet still need market research to better understand their customers’ wants, needs and ...
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Blog Advertising
Music in advertising examples: How pop classics, indie singers and underground artists have shaped great ads
February 20, 2026
Music in commercials can increase emotional responses from consumers to ads by up to 16.4% 37% of listeners are more likely to buy from a brand that partners with a musician they like. But only 24% ...
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Blog Advertising
The cost of controversial brand campaigns of 2025
February 19, 2026
All press is NOT good press. Take Cracker Barrel’s 2025 logo update. Loyal customers flooded social media with reactions like, “Listen to your customers and stop ruining a good thing. ❤️ The new look ...
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Blog Advertising
The most inclusive Super Bowl yet? A look at how this year stacks up to last
February 19, 2026
Year after year, Super Bowl advertisers bring their most creative ideas to the biggest advertising stage in the US. In recent years, multicultural representation has shifted from a peripheral ...
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