Lets do this / Giraffe (webP version)

Let's Do This / Split

Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

Zappi SEO Image

Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

News | Zappi

News

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

Events | Zappi

Events

Fast food spending and premiumization Hero

Fast food spending and premiumization SEO

The cost of premium: What consumers are willing to pay

Concept testing Hero

Concept testing SEO

Too many ideas, not enough time? How to rapidly screen innovation ideas using real consumer feedback

AdMiration Venmo Hero

AdMiration Venmo SEO

AdMiration feature: Venmo’s “Explore The Everything That Venmo Can Buy​​”

Normative Data Agent / Hero

Normative Data Agent / SEO

Zappi makes its proprietary data work for you: Introducing the Normative Data Agent for AI-powered ideation

Launching a CPG brand Hero

Launching a CPG brand SEO

Scrappy to sophisticated: How modern CPG brands are winning in a fragmented market

Inno spotlight Vacation Whipped SPF Hero

Inno spotlight Vacation Whipped SPF SEO

 Innovation Spotlight: Vacation’s Classic Whip SPF 50

Steve blog

Zappi has an ambitious vision for the future: We want to digitize consumer insights for every enterprise. Here's some exciting news about how we're doubling down to achieve this vision, with the help of our new partners at Sumeru Equity Partners.

Steve_metadata

$170M to digitize consumer insights departments

Why digitized consumer insights are the future: Inside Zappi’s $170M growth journey

Idea screening Hero

Idea screening SEO

Strong concepts win markets: How to validate product and campaign ideas before they go live

AdMiration Pantene Hero

AdMiration Pantene SEO

AdMiration feature: Pantene’s “Fixins for Country Fried Hair”

Fast food purchasing habits Hero

Fast food purchasing habits SEO

Have it their way: Consumer’s fast food purchasing habits in 2025

Care industry advertising Hero

Care industry advertising SEO

From clean to cuddly: The secret to great home, personal and pet care ads

Pack research Hero

Pack research SEO

Will your packaging perform on the shelf? How to test and optimize pack design before you launch

Service industry advertising Hero

Service industry advertising SEO

Ring, ring, cha-ching! What's working in finance and telco advertising 

Insights at scale Hero

Insights at scale SEO

From bottleneck to breakthrough: How to scale consumer insights across teams without losing control

Key fast food findings x inflation Hero

Key fast food findings x inflation SEO

Order up: How consumers view QSR and fast food restaurants today

Creative confidence Hero

Creative confidence SEO

How to confidently launch creative that performs: A practical playbook for modern brand teams

QSR chicken wrap ranking Hero

QSR chicken wrap ranking SEO

The chicken wrap wars: Consumers rank top chicken wraps in the US for 2025

Realtime brand health Hero

Realtime brand health SEO

Brand tracking, but make it real-time: How modern teams monitor brand health without the lag

future skills

Steve Phillips, Zappi's CEO, shares his predictions on how AI will affect insights teams in the not-so-distant future.

 AI unlocks a new role for insights teams

Test-before-you-build Hero

Test-before-you-build SEO

Test before you build: How agile innovation teams validate product ideas without slowing down

On demand insights hero

On demand insights SEO hero

Get answers, not approvals: How modern teams use on-demand consumer insights to move faster

Wonderful Pistachios Hero

Wonderful Pistachios SEO

AdMiration feature: Wonderful Pistachios’ “Lilliputians”

Beverage advertising Hero

Beverage advertising SEO

Something to sip on: What's working in beverage advertising 

Wendy's Frosty Inno Spotlight hero

Wendy's Frosty Inno Spotlight hero SEO

Innovation Spotlight: Wendy’s Frosty Swirls & Fusions

The innovation trends shaking up the alcohol industry. Image of some cocktails with liquid spilling and floating all over, with ice and pieces of fruit.

Hero / Alcohol industry

These trends are shaking, not stirring, the alcohol industry in 2025

Hero / Cannes webinar

Cannes Recap: Highlights from Zappi’s State of Creative Effectiveness Report

TURF Analysis Hero

Quantifying the impact of continuous and connected consumer insights

CMOs x Insights leaders collab Hero

Strengthening our team to deliver more for our customers

AI Concept Creation Agents Hero

AI Concept Creation Agents SEO

Zappi launches self-service AI Concept Creation Agents to revolutionize product ideation

Hero / CMO's roadmap

A CMO’s roadmap for connected marketing

AI Quick Reports / Blog

AI Quick Reports / SEO

AI Quick Reports: One-click analysis at every stage of advertising and product development

Professional Services Blog / Hero

Professional Services Blog / SEO Image

Introducing Zappi’s Professional Services | Elevate Your Insights Game

Unlock insights faster with Zappi Professional Services—expert-led support to optimize research, connect data to strategy, and drive smarter business decisions.

survey panels seo hero

Unlock the Full Potential of Your Insights with Zappi Professional Services

Unlocking the Full Potential of Your Insights: Introducing Zappi Professional Services

Landing page / Hero / Super Bowl webinar

How to develop your Super Bowl advertising with Zappi featuring PepsiCo

How consumer behavior impacts advertising hero

Winning with Wellness in 2025: Healthier Snacks and Zero-Proof Drinks on the rise with consumers

Zappi's year in insights Hero

Remembering 2024, Zappi-style: Celebrating a year of consumer-centric innovation, big wins, and partnerships with brands like PepsiCo, McDonald’s, and Reckitt!

Zappi's year in insights_SEO

Zappi's 2024 year in review

Zappi’s Year in Insights

Hero image / Webinar / Behavioral science

Elevating the role of research with behavioral science

Leonard Murphy Blueberry Website Tiles 2

Emerging trends and watchouts in market research

Several people hanging form a cloud wearing VR goggles

AI in innovation / Hero image

Supercharging your innovation development for competitive advantage

Podcast hero - Deirdre van Zyl 

Innovating on the edges: How to navigate AI and complex markets

Headshot Size Position Website Tiles Steve Phillips

How AI Agents will change the way brands innovate

CIC AI webinar hero

How top brands are using AI for insights

Pepsi meta webinar hero

How PepsiCo went “meta” to improve creative effectiveness by 30%

Blog / Innovation system / Hero image

Zappi's new Innovation System: Driving consumer-centric product development with AI and connected insights

AI Concept Creation Agents hero

Discover Zappi's AI Concept Creation Agents – rapidly generate, refine, and optimize product ideas using real consumer data to accelerate innovation.

Creativity at the speed of consumers: AI Concept Creation Agents now in beta!

Brett Townsend Mango Website Tiles (1)

Two is better than one: Insights on the Brink & The Consumer Insights Revolution 

Inside-Insights-podcast Richard Shotton Website Tiles

How to use behavioral science to influence people and understand consumers

Inside Insights podcast Jacci Weber - consumer insights and ai

Jacci Weber 

Why consumer insights + AI = real world superpowers 

Gen AI in Ads article hero

Using AI to supercharge customer-led innovation

On-demand webinar / Winning advertising w/ Kim & Janine. Three people floating in the air. Their heads connected to TV screens and wired to each other.

Hero / On-demand webinar / Winning advertising w/ Kim & Janine

The inaugural Connected Insights Conference

Helen Wolf Colgate

Build it and they will come: How to systematize data for the whole organization

Hero / Diageo webinar

From testing to learning: How Diageo used consumer feedback to expand in Africa

Brand tracking pins

Discover Zappi’s new Brand Health KPI Trackers in Beta! Track, measure, and optimize your brand’s performance with affordable, real-time insights today.

SEO / Brand tracker

Introducing Zappi’s New Brand Health KPI Trackers – Now in Beta!

Robot_SEO_Thumbnail

Introducing AI Quick Reports by Zappi: Get actionable insights in seconds, streamline research analysis, and supercharge your decision-making with AI.

Zappi AI reports

Introducing AI Quick Reports: rich insights in a click

Zappi Wins Best Marketing Insights Platform at 2024 MarTech Breakthrough Awards

From order-taker to strategic partner: PepsiCo’s insights evolution. - an image with a few people looking at charts floating in the air.

Quirks NY Hero image

From order-taker to strategic partner: PepsiCo’s insights evolution

Steve AI webinar Hero

How researchers can use AI to do a reverse take over of marketing

Zappi book / 3 formats

Announcing our new book: "The Consumer Insights Revolution" by Zappi and PepsiCo!

Ask Anything is a customizable ad-hoc survey tool that allows you to gather timely insights on brand assets (such as logo, name, and claims testing), brand sentiment and perception, or current events.

Ask Anything. A an image with a blue background and platform screenshots.

Ask Anything

Meet the new ‘Ask Anything:’ Your go-to customizable survey solution

Elevate your personal brand as an insights leader - A Linkedin screen 

Hero / Webinar / Personal brand

Elevate your personal brand as an insights leader using LinkedIn

Putting consumers at the heart of your brand strategy. A person floating in space with a lot of planets orbiting around them.

Hero / Pepsi webinar / Customer centricity

Putting consumers at the heart of your brand strategy

Stephan Gans leveling up insights podcast

Stephan Gans Mango

Leveling up the insights function: From disconnected to connected

Zappi Best AI Startup Saastock hero

Zappi Recognized as Best AI Startup by SaaStock USA

McDonald's fries and secret sauce (Webinar)

McDonalds secret sauce

McDonald’s secret sauce: Using connected insights to spot its next hit menu item

How to use AI to change the game

Event / Tile image / Quirks London

Join us at Quirks London

Peek behind  the curtain

Let's. Do. This.

Peek behind the curtain

Let's. Do. This.

Peek behind  the curtain