FORRESTER STUDY

243% ROI. 6-month payback. Real results.

The Total Economic Impact™ of Zappi’s Consumer Insight Platform

WHAT YOU'LL LEARN FROM THE STUDY

Global brands that use Zappi drive stronger business outcomes

Forrester Consulting conducted a commissioned study to evaluate the business impact of Zappi’s Consumer Insights Platform. The takeaway?

Brands that move their research from legacy providers to Zappi unlock iterative ad and product development, driving faster, more cost-efficient testing — and more effective advertising and innovation.

What brands unlock with Zappi:

Achieving 243% ROI with a payback in under 6 months
Generating $7.5M in net present value (NPV)
Increasing return on ad spend by 5–6.5%
Boosting new product revenue by 4–7%
Saving 10–15% in staff time
Reducing research costs by 40%

We did a validation project to calculate the correlation of Zappi scores with in-market success. From the early results, we had a correlation of 83%. Overall, we know that if something tests well with Zappi, it’s also performing well in the market.

VP of Insights
Personal care products

Zappi enables us to test iterations of the same idea because a lot of these products you can position towards different audiences and needs. That helps discard the less productive directions sooner & focus on the ones that seem a bigger opportunity.

Insights Lead
Cleaning products

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Real talk: results straight from Zappi customers

ROI you can take straight to your CFO

A full breakdown of cost, benefit, and risk

How to go from idea to in-market faster and more efficiently

Where AI fits in — and how it supercharges the process

Clear metrics on payback and long-term value

See how it'll work for you

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