The State of Creative Effectiveness

Better quality creative can result in 12 times the ROI of an ad vs. poor quality creative. When an ad isn't creatively effective, brands have to invest significantly more in media for the same effect if they’re able to get those effects at all. It's worth ensuring your creative is effective.We analyzed creative effectiveness data from over 4,000 US ads collected using the Zappi Amplify methodology. In this report, you’ll learn about:

• The current state of creative in the US
• How creative effectiveness varies among different ages and genders
• The impact of various advertising characteristics on effectiveness, like the use of celebrities, music, AI, etc.
• The strengths and weaknesses of different categories including CPG food, QSR, alcoholic beverages, financial services, telecommunications and more
• Helpful tips and guidance from our partners at VaynerMedia, an integrated strategy, creative and media agency

If you want to learn more about how to develop effective creative, this report is for you!