Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
GUIDE
How to use AI agents to innovate smarter
The AI future is here. Make sure you're ready for it.
WHAT YOU'LL GET
Reshaping how companies innovate
What if we could build AI models with access to the right tools and data — supervised by humans — to tackle different aspects of the product or communications development process? And, to make it all work together, what if there was a model to orchestrate the entire process?
This is what we’ve done. These models are called AI agents, and they are game-changing. They remove the constraints that limit every business: the scarcity of resources, the limits of knowledge and experience and the bottlenecks of process and decision-making.
AI isn’t just accelerating work; it’s reshaping how companies innovate.
In this guide, we will:
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Define what AI agents are and how they differ from other AI applications
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Explore how AI agents function as integrated partners in the product development process with humans in the loop
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Introduce a practical vision for how AI agents can help brands work smarter, reduce friction and bring viable ideas to market faster
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Share real-world examples of how AI agents are already transforming the way businesses operate
This is an industry that has always changed and evolved. This is the next evolution and it’s going to make our job cooler. We’re going to be less research geeks and more business partners and influencers.
