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Posts by Zappi

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Brand
Why brand loyalty is collapsing across CPG brands
April 6, 2026
For decades, brand loyalty was one of the most powerful advantages in CPG. Strong brands didn’t just drive awareness, they drove repeat purchases. They justified premium pricing through this loyalty ...
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Blog CPG
The end of price-led growth: Why CPG brands need a new playbook
April 1, 2026
For the past three years, CPG growth has been powered by a relatively simple formula: Raise prices, protect margins and let inflation do the heavy lifting. Inflation provided cover, retailers ...
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Blog CPG
What consumers want from CPG brands in 2026
March 23, 2026
In 2026, it’s no longer enough for consumer packaged goods (CPG) brands to win in a single area like taste, price or convenience. Consumers are weighing multiple priorities at once, from improving ...
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Blog Advertising
The relevance gap: Why women feel increasingly unseen by advertising
March 4, 2026
Women control more than $15 trillion in spending power and influence the majority of household purchase decisions, making them one of the biggest growth opportunities for almost every brand. But ...
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Blog
Zappi Growth Stories: From Intern to Staff Engineer with Nicholas Moorcroft
November 4, 2025
Zappi Growth Stories: Nicholas Moorcroft In our latest Zappi Growth Story, we sat down with Nicholas Moorcroft, who has grown from a security intern to a Staff Engineer working across a global ...
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Blog AI
The new insights investment playbook: Technology, AI and connected learnings
October 23, 2025
The insights landscape is shifting. Fast. Data from our 2025 Connected Insights Imperative report, an annual research initiative designed to help businesses bridge the gaps between consumer research ...
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Blog
What’s driving consumer insights satisfaction today
October 15, 2025
Technology today allows organizations to have a better approach to insights, one that’s connected, but also collaborative, continuous and integrated. This gives brands a real-time, holistic view of ...
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Blog
Inside the state of connected insights: Progress, gaps and what comes next
October 10, 2025
Historically, consumer insights came in the form of disconnected, one-off research studies that gave limited views of consumer behavior due to the amount of time and money it took to properly gather ...
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Blog
Introducing Level 4 of The Connected Insights Framework: The accelerated organization
October 1, 2025
Last year, Zappi introduced The Connected Insights Framework, which highlights many areas of focus where business leaders, particularly insights and marketing leaders, must partner in order to drive ...
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More to explore

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The State of Creative Effectiveness: Social Video
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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