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Posts by Zappi

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog
The state of connected insights in 2025
September 16, 2025
Consumer voices have never been more accessible. Yet many organizations remain stuck in fragmented, reactive approaches to operationalizing consumer insights instead of connecting them. Connected ...
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Blog
Zappi launches self-service AI Concept Creation Agents to revolutionize product ideation
April 24, 2025
In today’s fast-paced innovation landscape, ideation bottlenecks can stall even the most forward-thinking brands. Traditional brainstorming takes weeks or even months and still often churns out ...
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Blog Insights
The state of connected insights in 2024
August 20, 2024
As businesses and organizations gather large amounts of customer data from various sources, the ability to integrate and interpret this information holistically becomes a critical competitive ...
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Blog Advertising
The state of creative effectiveness in 2024
August 14, 2024
In 2023, we released our first state of creative effectiveness report aimed at educating brands about the art and science behind creative effectiveness. Now an annual report, each year we'll delve ...
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Blog Zappi news
Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards
August 17, 2023
We're excited to announce that today, Zappi was awarded the prestigious title of "Best Marketing Insights Platform" in the 6th annual MarTech Breakthrough Awards program. Selected as a standout among ...
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Blog
Zappi Recognized by Fast Company as one of its Best Workplaces for Innovators
July 11, 2023
We are thrilled to announce that Zappi was selected as a finalist in Fast Company’s fifth annual Best Workplaces for Innovators competition. This is an exciting moment for our team – and we’re proud ...
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Blog Innovation
Innovation research metrics: Trial & Breakthrough Potential
May 15, 2023
Great innovation is often not the work of a lone genius who has a breakthrough idea while sitting alone in deep thought. Instead, ideas are molded and shaped throughout an innovation process until ...
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Blog Zappi news
Zappi named best company for women, diversity and culture by Comparably
December 21, 2022
Last week, culture and benefits review platform Comparably released its final installment of 2022’s Best Places to Work Awards. We’re proud and excited to end the year with our being recognized as a ...
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Blog Zappi news
Zappi voted best place to work by Comparably
October 20, 2022
Last week, company culture and benefits review platform Comparably launched its annual workplace awards of 2022, and we’re honored to have been recognized as a top workplace in the following ...
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The Connected Insights Imperative

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