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Posts by Zappi

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Blog Insights
The state of connected insights in 2024
August 20, 2024
As businesses and organizations gather large amounts of customer data from various sources, the ability to integrate and interpret this information holistically becomes a critical competitive ...
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Blog Advertising
The state of creative effectiveness in 2024
August 14, 2024
In 2023, we released our first state of creative effectiveness report aimed at educating brands about the art and science behind creative effectiveness. Now an annual report, each year we'll delve ...
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Blog Zappi news
Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards
August 17, 2023
We're excited to announce that today, Zappi was awarded the prestigious title of "Best Marketing Insights Platform" in the 6th annual MarTech Breakthrough Awards program. Selected as a standout among ...
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Blog
Zappi Recognized by Fast Company as one of its Best Workplaces for Innovators
July 11, 2023
We are thrilled to announce that Zappi was selected as a finalist in Fast Company’s fifth annual Best Workplaces for Innovators competition. This is an exciting moment for our team – and we’re proud ...
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Blog Innovation
Innovation research metrics: Trial & Breakthrough Potential
May 15, 2023
Great innovation is often not the work of a lone genius who has a breakthrough idea while sitting alone in deep thought. Instead, ideas are molded and shaped throughout an innovation process until ...
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Blog Zappi news
Zappi named best company for women, diversity and culture by Comparably
December 21, 2022
Last week, culture and benefits review platform Comparably released its final installment of 2022’s Best Places to Work Awards. We’re proud and excited to end the year with our being recognized as a ...
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Blog Zappi news
Zappi voted best place to work by Comparably
October 20, 2022
Last week, company culture and benefits review platform Comparably launched its annual workplace awards of 2022, and we’re honored to have been recognized as a top workplace in the following ...
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Blog Advertising
How consumers expect brands to respond to the crisis in Ukraine
March 4, 2022
During times of crisis, brands often wonder how to respond. Can brands continue to advertise as normal? Should they mention the crisis? Should they take a political stance? One wrong move, even when ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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