The State of Creative Effectiveness: Social Video 🎥

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TV ads

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Early campaign ideas

Digital ads

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AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
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The state of creative effectiveness today: Research, trends and insights

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Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...

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How consumers expect brands to respond to the crisis in Ukraine

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During times of crisis, brands often wonder how to respond. Can brands continue to advertise as normal? Should they mention the crisis? Should they take a political stance? One wrong move, even when ...

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