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Posts by Kirsten Lamb

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
Sponsors, challengers and ambush marketers at the World Cup
April 17, 2026
The FIFA World Cup is one of the most competitive marketing events. Hosted every four years, the event draws in a viewership of over five billion people. The tournament is predicted to hit $1.8 ...
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Blog Advertising
What the best Cannes Lions campaigns have in common
April 8, 2026
Cannes Lions represents one of the most prestigious recognitions in advertising. Often dubbed the Oscars of advertising, the festival puts a spotlight on some of the most creative, innovative and ...
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Blog Innovation
How to validate sustainability claims before launch
March 31, 2026
Sustainability is one of the most important factors consumers take into consideration today when choosing who to buy from. In fact, 78% of consumers rank sustainability considerations as somewhat or ...
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Blog
2026 brand activation examples: Ikea, Spotify and Apple TV+ show us how it’s done
March 25, 2026
Brand activations are interactive brand experiences that directly engage consumers online or in person. Mini festivals, pop-up bars and digital quests: brand activations are immersive experiences ...
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Blog Advertising
The “forgotten” metric: How emotion analytics predicts ad performance
March 13, 2026
Think of the commercials that stayed with you. You’ll probably remember the ads that made you laugh, that made you feel nostalgic for something or that drew you in with unexpectedly surprising ...
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Blog Brand
Punk copy, unexpected rebrands and disruptive products: The underdog brands redefining categories in 2026
February 27, 2026
A challenger brand is a brand that uses unique brand philosophies, values or disruptive strategies to challenge business norms within their category. Typically neither a market leader or small niche ...
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Blog Advertising
Music in advertising examples: How pop classics, indie singers and underground artists have shaped great ads
February 20, 2026
Music in commercials can increase emotional responses from consumers to ads by up to 16.4% 37% of listeners are more likely to buy from a brand that partners with a musician they like. But only 24% ...
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Blog Advertising
Who is advertising on ChatGPT and how might this new ad channel change advertising?
February 12, 2026
57% of consumers say they trust brands more when they use AI. If consumers put more trust in brands using AI then could they potentially put more trust in ads shown on AI channels rather than search ...
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Blog Advertising
How brands are redefining sports marketing in 2026
February 2, 2026
href="https://www.zappi.io/web/blog/ Once built on passive logo placements and glossy high-profile, athlete-led creative, sports marketing today is social-first, "authentic" and actively shapes the ...
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The State of Creative Effectiveness: Social Video
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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