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Posts by Kirsten Lamb

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Blog Advertising
Music in advertising examples: How pop classics, indie singers and underground artists have shaped great ads
February 20, 2026
Music in commercials can increase emotional responses from consumers to ads by up to 16.4% 37% of listeners are more likely to buy from a brand that partners with a musician they like. But only 24% ...
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Blog Advertising
Who is advertising on ChatGPT and how might this new ad channel change advertising?
February 12, 2026
57% of consumers say they trust brands more when they use AI. If consumers put more trust in brands using AI then could they potentially put more trust in ads shown on AI channels rather than search ...
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Blog Advertising
How brands are redefining sports marketing in 2026
February 2, 2026
Once built on passive logo placements and glossy high-profile, athlete-led creative, sports marketing today is social-first, "authentic" and actively shapes the fan experience. Modern campaigns are ...
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Blog Advertising
The formula behind the best football marketing campaigns
January 21, 2026
Top football marketing campaigns tap into and heighten day-game excitement, are typically built around the fans and often become cultural icons in their own right (just ask the 14% of people who say ...
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Blog Advertising
The psychology behind ads that make people buy
January 8, 2026
Human psychology is at the center of every great ad. Whether it’s their ability to cultivate prospective-shifting emotions frame-by-frame or the way they use perfectly placed social proof to propel ...
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Blog
The playbook for managing CX across markets
December 15, 2025
2025: The year Connected Insights became non-negotiable Brands are making x10 more decisions than they did just three years ago — thousands every month, across more channels, markets, and consumer ...
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Blog Advertising
What really drives ROI for Super Bowl ads? The not-so-secrets of Super Bowl profitability
December 3, 2025
A Super Bowl ad is the most expensive ad placement a brand can buy. One 30-second game day commercial costs around $7-$8 million per slot. But what a Super Bowl commercial demands in up-front costs, ...
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Blog
Top retail trends to watch in 2026
November 26, 2025
Immersive retail experiences. Predictive analytics. And sustainable ethics. What exactly does retail look like as we head into 2026? Understanding trends for the year ahead can help you predict key ...
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Blog
From trend to core business strategy: Why sustainability became non-negotiable for CPG brands
November 21, 2025
Sustainability has been a big buzzword in the CPG space for over a decade. But more than just a passing trend, sustainability has become a core driving factor in consumers' purchasing decisions and ...
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More to explore

State_of_creative_effectiveness_in_2025_Hero__1_-1
The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

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