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Posts by Kirsten Lamb

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Blog
Getting ahead: How AI predicts consumer trends before they break
May 18, 2026
Traditional trend reporting is limited by its ability to only register surface shifts from older data that doesn’t always reflect the way consumers think, feel and behave here and now. While ...
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Blog
Balancing data privacy and first-party research
May 5, 2026
Due to browser restrictions and increasing privacy regulations like The California Consumer Privacy Act (CCPA) and The General Data Protection Regulation (GDPR), third-party cookies are in a major ...
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Blog Advertising
From Coca-Cola to Puma: How global brands localize World Cup campaigns
April 27, 2026
This year, the FIFA World Cup will feature a record number of 48 competing national teams, a huge jump from the 32 competing nations involved in the 2022 tournament. With a record number of nations ...
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Blog Advertising
Sponsors, challengers and ambush marketers at the World Cup
April 17, 2026
The FIFA World Cup is one of the most competitive marketing events. Hosted every four years, the event draws in a viewership of over five billion people. The tournament is predicted to hit $1.8 ...
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Blog Advertising
What the best Cannes Lions campaigns have in common
April 8, 2026
Cannes Lions represents one of the most prestigious recognitions in advertising. Often dubbed the Oscars of advertising, the festival puts a spotlight on some of the most creative, innovative and ...
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Blog Innovation
How to validate sustainability claims before launch
March 31, 2026
Sustainability is one of the most important factors consumers take into consideration today when choosing who to buy from. In fact, 78% of consumers rank sustainability considerations as somewhat or ...
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Blog
2026 brand activation examples: Ikea, Spotify and Apple TV+ show us how it’s done
March 25, 2026
Brand activations are interactive brand experiences that directly engage consumers online or in person. Mini festivals, pop-up bars and digital quests: brand activations are immersive experiences ...
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Blog Advertising
The “forgotten” metric: How emotion analytics predicts ad performance
March 13, 2026
Think of the commercials that stayed with you. You’ll probably remember the ads that made you laugh, that made you feel nostalgic for something or that drew you in with unexpectedly surprising ...
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Blog
Punk copy, unexpected rebrands and disruptive products: The underdog brands redefining categories in 2026
February 27, 2026
A challenger brand is a brand that uses unique brand philosophies, values or disruptive strategies to challenge business norms within their category. Typically neither a market leader or small niche ...
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More to explore

State_of_creative_effectiveness_in_2025_Hero__1_-1
The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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