Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Posts by Kirsten Lamb

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
Read story

Tags:

Tags:

Blog Advertising
Christmas in July: Get ahead on your 2026 holiday marketing
July 20, 2026
Most people think of Christmas in July as a one-off stock-shifting shopping event. But marketers should look at it as a marketing test-run for the high-pressure winter holiday season. Who celebrates ...
Read story
Blog
How to measure sponsorship success at the 2026 World Cup
July 8, 2026
FIFA predicts that at the close of the 2026 World Cup, brands will have generated roughly $13 billion in revenue, making it the largest commercial World Cup ever. But with a record 48 teams competing ...
Read story
Blog
What Cannes Lions tells us about marketing in 2027
June 24, 2026
The 73rd Cannes Lions festival is taking place from June 22nd to June 26th this year. Far from an outdated festival, Cannes points to key shifts and trends within the marketing industry. “The ...
Read story
Blog
The hidden social network connecting World Cup fans
June 12, 2026
TikTok, Instagram and Facebook were once the go-to digital platforms where global soccer fans would share memes, connect with other fans, vent about gameday wins and losses during The World Cup. But ...
Read story
Blog Innovation
World Cup packaging goes collectible in 2026
June 3, 2026
Player-designed sneakers, limited-edition jerseys, game-day beer: once all that mattered to soccer fans during the World Cup was what was inside the box. No longer purely functional, packaging has ...
Read story
Blog
How adaptive survey design improves data quality
May 27, 2026
Traditional surveys are static. Questions are pre-written and pre-set by researchers with zero customization to respondents. Long, pre-set surveys often lead to respondent fatigue with up to 30% of ...
Read story
Blog AI
Getting ahead: How AI predicts consumer trends before they break
May 18, 2026
Traditional trend reporting is limited by its ability to only register surface shifts from older data that doesn’t always reflect the way consumers think, feel and behave here and now. While ...
Read story
Blog
Balancing data privacy and first-party research
May 5, 2026
Due to browser restrictions and increasing privacy regulations like The California Consumer Privacy Act (CCPA) and The General Data Protection Regulation (GDPR), third-party cookies are in a major ...
Read story
Blog Advertising
From Coca-Cola to Puma: How global brands localize World Cup campaigns
April 27, 2026
This year, the FIFA World Cup will feature a record number of 48 competing national teams, a huge jump from the 32 competing nations involved in the 2022 tournament. With a record number of nations ...
Read story

More to explore

Catalog_thumbnail
The State of Creative Effectiveness: Social Video
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.