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Posts by Kirsten Lamb

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Blog Advertising
Football ad strategies that score
November 10, 2025
Why should your next ad campaign be in the football stadium? The average NFL regular season game boasts an impressive viewership of around 18.58 million viewers per game across TV and digital ...
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Blog
How brand analysts can track and support CPG brand health in a skeptical market
October 30, 2025
In September, U.S. inflation hit 3% for the first time since January. To deal with rising costs, consumers are cutting their spending across CPG categories and trading their branded products for ...
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Blog
How response curves lead to more strategic budgeting and better outcomes
October 22, 2025
Marketing Mix Modeling (MMM) response curves, also known as advertising response curves, show you how your marketing spend impacts your key business metrics, like sales and revenue, customer ...
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Blog Innovation
Taking marketing innovation from hype to impact: A playbook for finance CMOs
October 10, 2025
Finance CMOs are under increasing pressure from multiple angles, including: Stricter regulations Rising competition from fintech and challenger banks Growing customer expectations when it comes to ...
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Blog Advertising
Consumer confidence in the financial sector is at an all-time high: Here's how to build and retain brand trust
September 17, 2025
Consumer trust in the financial sector is on the rise. And brand analysts face increasing pressure to act quickly and effectively to nurture and maintain it. From proving ROI to responding agilely to ...
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Blog Advertising
Navigating the measurement gap: A guide for QSR analysts
September 10, 2025
With inflation on the rise, consumer spending is down and many QSRs (quick-service restaurants) are seeing declining customer traffic. The pressure is on analysts to support effective AI-driven ...
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Blog Advertising
Finance advertising is finally gaining momentum, but efficiency matters
August 29, 2025
Finance advertising is showing impressive growth. In 2024, leading U.S. banks spent over $22.5 billion on their ad and marketing, a 8% jump from the previous year. Right now, digital is a significant ...
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Blog Innovation
Price it right the first time: How to use consumer insights to find the sweet spot for your product
August 22, 2025
When you miss the mark on price, everything else suffers Pricing can make or break a product launch—even when you have a great product and strong demand. One-third of consumers say price is the main ...
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Blog Innovation
Scrappy to sophisticated: How modern CPG brands are winning in a fragmented market
August 13, 2025
From niche disruptors to established brands, there is more competition between consumer packaged goods (CPG) brands for shelf space and consumer dollars. The value the CPG markets adds per capita ...
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More to explore

State_of_creative_effectiveness_in_2025_Hero__1_-1
The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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