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Posts by Kirsten Lamb

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Blog Advertising
7 retail advertising trends for 2025: From Ulta to Sephora
April 24, 2025
Early retail advertising focused on print, radio and television alongside catching shoppers’ attention with in-store displays. In the 1990s, retail advertising saw a huge shift with the rise of ...
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Blog
AI customer insights: The AI advantage in consumer research
April 15, 2025
From successful product launches to viral ads, consumer insights are a necessity when it comes to understanding who your customers are and what they want to see from you. And more consumer data is ...
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Blog Marketing
They hated it, you bought it: 00s rebrands
April 15, 2025
The 2000s. Enter: End-of-the-world conspiracy theories, the widespread adoption of high-speed internet and the iconic Y2K aesthetic. And with the end of the nineties also came the rise of some of the ...
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Blog Advertising
Generative AI in advertising: Is it worth it?
April 15, 2025
Since the release of ChatGPT in 2022, marketers have used generative AI, powered by large language models, to create text, audio and images in their ad campaigns. Fast forward to 2024 and the use of ...
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Blog Advertising
Cannes Lions winners — where are they now?
April 4, 2025
In the words of the Cannes Lions committee, winning a Lion is a career-defining achievement. As one of the most desirable awards in creative communications and advertising, Cannes Lions celebrate ...
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Blog Advertising
Programmatic advertising explained: Strategies, benefits & future trends
March 21, 2025
Allowing for highly-targeted, automated ads, programmatic advertising offers several benefits over traditional display marketing. The programmatic advertising market market is currently valued at ...
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Blog Advertising
Beyond "pass or fail": Mastering ad campaign optimization (not just testing)
March 14, 2025
The punchy headline. The perfectly-stated benefits. The clickable CTA. As a brand manager, you're under serious pressure to create high-performing ads and hit your target metrics as quickly as ...
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Blog Innovation
Tech, trends, and tacos: A deep dive into modern QSR
March 7, 2025
From AI drive-thrus to experiential marketing inspired by the beauty world, what QSR industry trends are we seeing in 2025? Right now, the QSR industry is experimenting with AI across its menus, apps ...
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Blog Innovation
The secrets behind iconic alcohol branding: From craft to luxury
February 28, 2025
As one of the most highly-regulated industries in advertising, alcohol brands often have less creative freedom and need to be more mindful of their messaging than brands in other industries. But from ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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