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Posts by Kirsten Lamb

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Blog Advertising
2025 media consumption trends
October 31, 2024
From the social media platforms your audience hangs out on to whether streaming is in or out, media consumption trends can give you great insights into your audience — making them an important ...
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Blog
AI in branding: How to integrate AI into your brand strategy (+5 tools)
October 24, 2024
Gartner says that by 2025, 30% of marketing messages from large organizations will be synthetically created by AI. From immersive brand experiences to entire campaigns centered around the design and ...
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Blog Advertising
The advertiser’s approach to audience analysis [According to experts]
October 11, 2024
“Feedback and insights from consumers tell them what resonates and what doesn’t — before a business releases their creations out into the world.” - Steve Phillips, Zappi’s CEO and founder As ...
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Blog
Here’s the thing about brand equity, according to experts
August 23, 2024
Why is Netflix your favorite place to watch shows? Why do you always buy Nike sneakers? Why are Pringles in your snack stash instead of store-brand chips? Maybe it’s because you associate these ...
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Blog Advertising
The problem with data quality in advertising insights, according to data scientists
June 25, 2024
Good data is essential to great advertising. Good data = validated ideas. Targeted, personalized campaigns. And better ROI. But if you want to prove the power of an idea or feel confident in your ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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