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Posts by Kirsten Lamb

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
Will these snack brand commercials be the best of Super Bowl LIX?
January 10, 2025
Super Bowl LIX arrives on February 9th, 2025. As the 59th Super Bowl, this year's event will take place in New Orleans at Caesars Superdome — the eighth Super Bowl to be played at the stadium. The ...
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Blog
Survey bias: What it is and how to beat it
December 23, 2024
Coke called it the most memorable marketing blunder ever. New Coke. Launched in 1985, New Coke was rolled out by the brand following a series of “successful taste tests,” in which consumers seemed to ...
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Blog
How to beat survey fraud in 7 steps
December 20, 2024
href="https://www.zappi.io/web/blog/ As a fast and efficient way to gather a large amount of consumer data — it’s not a huge surprise that 85% of businesses say that surveys are their most-used ...
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Blog
How to perform a trend analysis (+ trends to watch in 2025)
December 13, 2024
What will the economy look like next year? Which social media platforms will be your customers’ favorite next? Which marketing channels will be the best for your brand next quarter? Trend analysis ...
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Blog
How connected insights can help you become a customer-centric brand
December 3, 2024
The perfect tagline. The ideal marketing channels. The best-selling new product. You likely already have a ton of consumer data that can give you transformative insights into who your customers are ...
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Blog Innovation
AI innovation: How AI is reinventing branding and marketing
November 8, 2024
“Generative AI is akin to a market tsunami that requires not just a reaction but active shaping. It has opened doors for every company to swiftly invest and disrupt the market, offering a unique ...
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Blog Advertising
2025 media consumption trends
October 31, 2024
From the social media platforms your audience hangs out on to whether streaming is in or out, media consumption trends can give you great insights into your audience — making them an important ...
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Blog AI
AI in branding: How to integrate AI into your brand strategy (+5 tools)
October 24, 2024
Gartner says that by 2025, 30% of marketing messages from large organizations will be synthetically created by AI. From immersive brand experiences to entire campaigns centered around the design and ...
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Blog Advertising
The advertiser’s approach to audience analysis [According to experts]
October 11, 2024
“Feedback and insights from consumers tell them what resonates and what doesn’t — before a business releases their creations out into the world.” - Steve Phillips, Zappi’s CEO and founder As ...
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More to explore

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The State of Creative Effectiveness: Social Video
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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