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Posts by Kirsten Lamb

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Blog
Market segmentation research: Real world application & tips
February 14, 2025
10-15% more revenue is created by brands tailoring their offerings to customer segments, with a single segmented campaign able to increase revenue by up to 760%. The most innovative brands understand ...
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Blog
Cluster sampling: What it is and when to use it
January 31, 2025
Cluster sampling is one of the most common sampling methods. In this approach, researchers divide their research population into smaller groups known as clusters and then randomly select some of ...
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Blog Advertising
How do your favorite snack brands’ marketing strategies stack up? [+6 criteria for success]
January 22, 2025
74% of Americans snack at least once a day. Of all the snacks: 38% of Americans go for chocolate and candy each day. 39% indulge their chip cravings. And 38% snack on crackers. Snacks transition to a ...
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Blog Advertising
Will these snack brand commercials be the best of Super Bowl LIX?
January 10, 2025
Super Bowl LIX arrives on February 9th, 2025. As the 59th Super Bowl, this year's event will take place in New Orleans at Caesars Superdome — the eighth Super Bowl to be played at the stadium. The ...
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Blog
Survey bias: What it is and how to beat it
December 23, 2024
Coke called it the most memorable marketing blunder ever. New Coke. Launched in 1985, New Coke was rolled out by the brand following a series of “successful taste tests,” in which consumers seemed to ...
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Blog
How to beat survey fraud in 7 steps
December 20, 2024
As a fast and efficient way to gather a large amount of consumer data — it’s not a huge surprise that 85% of businesses say that surveys are their most-used research method. But no matter how good ...
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Blog
How to perform a trend analysis (+ trends to watch in 2025)
December 13, 2024
What will the economy look like next year? Which social media platforms will be your customers’ favorite next? Which marketing channels will be the best for your brand next quarter? Trend analysis ...
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Blog
How connected insights can help you become a customer-centric brand
December 3, 2024
The perfect tagline. The ideal marketing channels. The best-selling new product. You likely already have a ton of consumer data that can give you transformative insights into who your customers are ...
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Blog Advertising
AI innovation: How AI is reinventing branding and marketing
November 8, 2024
“Generative AI is akin to a market tsunami that requires not just a reaction but active shaping. It has opened doors for every company to swiftly invest and disrupt the market, offering a unique ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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