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Posts by Kelsey Sullivan

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Blog
Women to watch in market research in 2026
January 12, 2026
New tech, shifting consumer expectations and even more pressure to turn data into clear business decisions are changing what strong insights leadership looks like. As a result, influence in the ...
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Blog
Why CMOs should be connecting their insights in the new year
December 22, 2025
For CMOs, the last few years have been defined by two main pressures: Raising the bar on creative effectiveness Proving that every dollar spent is working harder than the last Yet many organizations ...
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Blog
Standout quotes from marketing leaders in 2025
December 16, 2025
In a year defined by shifting consumer expectations and pressure for brands to demonstrate real value, marketing and insights leaders have been more candid about what it takes to win. From customer ...
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Blog Advertising
What to look for in an ad testing platform
December 5, 2025
It's no surprise that advertising teams are under more and more pressure each year. Creative must travel across more channels, meet higher performance expectations, deliver measurable business ...
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Blog
Black Friday isn’t just for retail: How QSR brands are creating FOMO moments
November 26, 2025
Black Friday used to belong exclusively to big-box retailers and e-commerce giants. But over the last few years, quick-service restaurant (QSR) brands have increasingly turned the holiday into an ...
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Blog
Market basket analysis explained: How retailers like Walmart and Target use it to boost sales
November 19, 2025
In modern retail, every transaction tells a story — not just about what customers buy, but why. Market basket analysis helps retailers uncover these hidden relationships between products, turning ...
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Blog
Brewing up insights: Turning Halloween buzz into actionable data
October 31, 2025
Every October, some brands go all-in on Halloween, rolling out limited-edition products and playful campaigns that fill social feeds with spooky cheer. But while much of the focus goes into creating ...
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Blog Advertising
From awareness to sales: How influencers drive growth for CPG brands
October 28, 2025
Introduction: The collision of CPG and the influencer economy Over the past decade, influencer marketing has evolved from a niche social media tactic into an expected $32.5 billion global industry in ...
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Blog Innovation
7 CPG & QSR brands that nailed their innovations
September 30, 2025
As exciting as it is, we all know it isn't easy to launch a new product. Even the biggest, most well-resourced brands get it wrong sometimes. A new product hits the shelves and just doesn’t move. ...
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More to explore

State_of_creative_effectiveness_in_2025_Hero__1_-1
The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

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